Both boutique, designed by Prism Design, is located in Red Town, an area of Shanghai undergoing recovery where an ironworks was located.
This large outdoor venue is located in one of Shanghai's most popular art sculpture districts.
With galleries, cafes, exhibition spaces and creative offices, Red Town is a great place for informal meetings and to work quietly outside the box. Also there is a large grassy area for reading, relaxing, picnics and whatever you want.
Both are located here and Boutique Both Music Store.
"Life is at odds with the factory." This is a very important concept to tell and Both is the key word. People after negative and dark experiences, find light again through positive experiences. Likewise, it is also thanks to negative experiences that he can better understand positivity. Western and Eastern, old and new, static and dynamic, there is a "contrasting" relationship.
In oriental medicine, "physical" and "mental" are not separate elements, but there is a relationship between the two.
Both's concept is the understanding of “contrast”, the essence of the relationship between things.
In a broader sense, with this understanding of life, the physical and mental state is improved to maintain and maintain a better lifestyle.
The philosophy of the boutique project is that of a “bridge”, this is the principle of action and thought of Both, the space that manifests itself from the “contrast” approach. In order to be connected with the world of “Bridge”, Both flies back and forth all over the world, to bring interesting things, the spatial visualization of the boutique takes shape from this action.
Photo credit: © PRISM DESIGN