Internoitaliano: copyright design, diffuse factory


Internoitaliano is a designer project Giulio Iacchetti born from the desire to create a brand that propose objects with a distinct and recognizable Italian character, closer to ordinary people's lives, pieces of furniture tend to archetypes and the single material, the function instantly recognizable.

The model by which all objects are produced is that of widespread factory, The products are designed by designers and made from a network of Italian artisans. The key to the system is a relationship of mutual listening and recognition of professionalism.

The very high quality Italian craftsmanship, divided by districts and distributed throughout Italy, is at the center of the project. Internoitaliano much tells the artisans and their work acknowledging to be co-authors of objects, this allows the creation of happy objects, defines them as the same Giulio Iacchetti

"Happy because objects made in a situation of harmony, of recognition of professionalism, skills, projects that arise in respecting and listening and attention to achieve objects in real materials, solid wood, iron glass, all that material our craftsmen use with skilful hands ".

To Internoitaliano it is not the usual industrial organization, but a much more streamlined system that eliminates the distribution network and that allows you to also lighten the final price of the object, lowering the threshold of access to design from those who can not afford it.

The sale is exclusively online not a warehouse, the products there are produced only at the time that are required, the waiting times are estimated not to exceed 20 days.

The products are 100% made in Italy, also the materials are no exception, the types of wood used are only Italian as maple, beech and walnut, as well as the names, chosen from the lower places of the Italian provinces a tribute to a ' Italy often forgotten but equally real and representative of a soft and authentic national identity.



You Might Also Like