Internoitaliano: designer design, widespread factory

Internoitaliano is a project by the designer Giulio Iacchetti born from the desire to create a brand that proposes objects with a strong and recognizable Italian character, close to the normal life of people, pieces of furniture tending to archetypes and mono-material, with an immediately recognizable function.

The model through which all the objects are produced is that of the widespread factory. The products are conceived by designers and made by a network of Italian artisans. The key to the system is a relationship of mutual listening and recognition of professionalism.

The very high quality of Italian craftsmanship, divided into districts and distributed throughout Italy, is at the heart of the project. Internoitaliano tells a lot about artisans and their work, recognizing that they are co-authors of objects, this allows the birth of happy objects, as Giulio Iacchetti himself defines them.

"Happy objects because they are made in a situation of harmony, recognition of professionalism, skills, projects that are born with respect and listening and attention to create objects in real materials, in solid wood, iron and glass, all materials that our artisans use with skilled hands ".

To Internoitaliano it is not the usual industrial organization, but a much more streamlined system that eliminates the distribution network and that allows you to also lighten the final price of the object, lowering the threshold of access to design from those who can not afford it.

The sale is exclusively online not a warehouse, the products there are produced only at the time that are required, the waiting times are estimated not to exceed 20 days.

The products are 100% made in Italy, even the materials are no exception, the wood essences used are only Italian such as maple, beech and walnut, and also the names, chosen among the minor places of the Italian provinces, a tribute to a Italy often forgotten but equally real and representative of a suffused and authentic national identity.