On stage in Bologna 'The Sound of Design', collective exhibition number five with Cersaie 2018, the international exhibition of ceramics and bathroom furniture. Inaugurated Monday 24 will be on display at the Bologna fair, up to 28 September, at the 30 pavilion.
The concept of the exhibition
Under the aegis of Angelo dall'Aglio and Davide Vercelli, this exhibition is born from the idea of combining music with design, that is, from the premise that even design can change following trends.
Ten different sets have been designed and each of them has a different setting. Rather than recalling the past with a nostalgic vision, these sets want to be a way to demonstrate how design is malleable and sometimes removed from the temporal context as conceptually connected to it.
The title of the exhibition summarizes the values around which it was built: 'Music and design, The Sound of Design - Italian Style Contract. The architecture and bathroom furniture excel in the ten sets, moving into the contract world and working with the best brands of Italian style.
between music and design
Music and design work together to create a new idea that can go beyond emotions and time. The predominant idea, in all this, is based on the concept that design, as the music, can be translated in time, without losing in its incisiveness. As a result, it can adapt to current trends, but it can also continue to give directives that remain immortal in the design world. This does not preclude the fact that we can thus continue from tradition to the future, with ever more innovative ideas.
Each set's scenography is centered on products that will connote the different environments created. The intervention of the music was studied in the form of video clips creating a multimedia path that accompanies visitors in all the settings conceived along a common path. Without forgetting that the real actors of the context are the furnishings, whose shape and quality can be appreciated even in the stands of the producers present at the fair, it will be interesting to enjoy the combination that music will offer to design.
The successes of previous years, specifically CerSea 2014, CerStile 2015, CerSail Italian Style Concept 2016 and Milleluci 2017with an abundance of visitors estimated at just under 40.000, they provide a new and enthusiastic response from the public.