The unpredictability creative, away from schemes and standards, contaminated by the typicality of the Latin world.
The exhibition "Erectile Mediterranea" of the designer collective PADIGLIONEITALIA to fuorisalone 2014 - With the curatorship of Alberto Zanchetta - born from this inspiration, linked to the Mediterranean and the underwater world of creativity.
In the project of LEVANTE Alessandro ZambelliThe Mare Nostrum becomes populated by people and objects in common dysfunctions positive, to be investigated through anthropology.
The dysfunction is indeed defined as the ability to find the Mediterranean twist that knows anyway adapt what is not functional with an aim, through a loophole that generates a practical solution. Erectile concrete bowls, swinging on their bases, is well resolved by the inclusion of support "east", which gives a new stability to the containers. Dysfunctional as creative gesture input becomes central, because it incorporates Latin own ability to find a resolution to the immediate urgency of living.
The condition of necessity also involves an inherent openness to others to complete: so the people of the Mediterranean have found the drive to navigate, following the wind of the East, to search for new trade.
Maybe that's why PADIGLIONEITALIA exposes in Ventura Lambrate - via Oslavia 3 - as a Latin island open to discussion in the sea of international design. In the project, the choice of cork as a support, is born from the custom rural finally to resort to this element for repairing the objects of common use. The cork and ceramic bowls also lead back to the wine, one of the main symbols of the Mediterranean culture.
PADIGLIONEITALIA [www.padiglione-italia.com] Is a collective of designers born in 2012 with the aim of drawing a map of Italian design in its specificity. Among the most recent projects FOODMADE and TrattoriaItalia for Fuorisalone 2013 and equipping Narciso for Bologna Water Design 2013.
More information about: PADIGLIONEITALIA