The exhibition center in Milan Expo 2015, The design studio Italian Carlo Ratti Associati designed a theme pavilion entitled "Future Food District".
The structure shows how technology can change our daily interactions with food, inside a digital supermarket where people can interact with, and purchase, the individual products.
"Every product has a story to tell precise"Says Carlo Ratti, Founding member of Carlo Ratti Associati, and professor at the Massachusetts Institute of Technology. "Today, this information reaches the consumer in a piecemeal fashion, but in the near future, we will be able to find out everything there is to know about the apple that we are looking at: the tree on which it grew, the carbon dioxide produced, chemical treatments he received, and his trip to the supermarket shelf. "
Set up to promote the consumption habits, the interior of the pavilion looks like a warehouse with over 1.500 items displayed on large interactive tables. Visitors can see all the digital information on products attraveraso mirrors suspended, thanks to a system dynamic data visualization designed by dotdotdot.
"It 's like an augmented reality, seamlessly, without glasses Google or any other cumbersome interface, where people can meet and exchange products and ideas"Says Andrea Galanti, Project Manager at Carlo Ratti Associati. "In a way, it's like a throwback to the old market, where producers and consumers of food products were visible and had real interactions".
The outside of the pavilion presents the greatest plotter in the world. The device, made of mechanical arms that move along two axes, printing directly on the facade with a spray paint of different colors, transforming it into a dynamic display of the data. The square in front of the future supermarket showcases new ways of producing food, such as vertical hydroponic systems for growing vegetables, as well as algae and collecting insects.
"These advances in urban agriculture could really transform underutilized urban spaces in production areas"Adds John de Niederhausern COO Carlo Ratti Associati. "If urban agriculture can not find space in major urban centers, its effects could be devastating, in terms of promotion of new relationships between citizens and nature."