The Brazilian Pavilion at Expo Milano 2015 combines architecture and scenography, offering visitors an experience that conveys the values and aspirations of the South American country's agricultural activity.
The temporary building was conceived as an engaging and sensory experience, which combines aspects of leisure with high technology, encouraging interaction.
Designed by study arthur casas e atelier marko Brajovic , the Brazilian pavilion functions as a social center, encouraging those who pass by to regroup. A large iron volume is open to visitors, it establishes a path between the different species of plants that are grown in the country. The metaphor of the network and the notion of a public square are carried forward by a structure that creates unexpected places for leisure and rest. Following the tradition of Brazilian modernism, a system of ramps and a reticular structure favor a smooth and progressive transition from outside to inside.
The interior exhibition spaces are dictated by four key themes: natural wisdom, empire of colors, human strength and creative fusion, the interior exhibition itself, developed by atelier marko Brajović highlights the future history of Brazil, exuberant present and optimistic development. The interior spaces feature a pop-up store, restaurant, café and bar in an area located at the rear of the pavilion, all connected by an atrium to maximize natural light.
The scheme of the pavilion aims to integrate the same wall in the process of world fairs and represents the possibility of new paradigms of development in Brazil.