The 33rd was inaugurated during the Salone del Mobile LagoStore in via Turati 3, historical street of the design in the heart of Milan. A single brand that comes after a rash of new openings in Italy and abroad and four years after the inauguration of the first LagoStore of the company, also in Milan, in Corso Lodi 2.
The store in Via Turati 3 160 is an area of square meters on two levels: on the ground floor about 60, 100 in the basement, presenting the entire range of products. Two windows on the street side; a concept focused on the novelties presented in premiere at the Milan Furniture Fair and a new color palette designed and made by LAKE, with which novacolor, A leader of the finishing industry, has created a unique wall decoration.
The rooms are dominated by the new LAGO 2012 products: from 30mm Weightless and 36e8 Weightless, the new ceiling compositions that exploit a dimension of the house that has been under-used up to now, that is the volumes ranging from "man height" to the ceiling, to the revolutionary Et voilà, the new fabric container system applied in this case to the living area on the ground floor with new finishes; from the new Wildwood wooden table, the result of LAGO's exploration of new materials over the last year, to the Slide floor, born from the partnership between LAGO and Listone Giordano. Alongside them, the traditional spearheads of production: the NOW wardrobe, the 36e8 system, the Air sofa, all presented with new finishes.
LAKE SPA is a pioneer of Italian design. To do LAKE design means designing small (the product) and, at the same time, designing in large (design system) with a total area vision and living. With sales of 30 million euro and a strong expansion plan at European level, is known for the quality of the product and for its innovative approach with the consumer, from the format "Apartment LAKE" which introduced a new way of communicate in the sector.
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