Etro Home Interiors presents its 2023 collection, characterized by the poetic and modern aesthetics of the creative director Marco De Vincenzo. The collection is based on three main color themes and offers soft and natural furnishings, with vibrant fabrics.
Etro Home Interiors unveils its 2023 collection, already anticipated during the Milan Design Week, bringing with it the poetic and modern aesthetics of the creative director Marco De Vincenzo. In this new interpretation of the brand's tradition and heritage, De Vincenzo infuses his multidimensional vision, combining furniture, accessories and objects to create new ways of living in the home. Thanks to the collaboration with ONIRO Group, licensee of the brand since 2017, Etro continues its partnership of excellence, designing a new line of furnishings that explore patterns, fabrics and bright shades, distinctive characteristics of the maison.
The collection develops around three main chromatic themes: green, blue and the colors of the earth, interspersed with floral patterns. These shades alternate in geometric motifs that affect the furnishings and accessories in the collection.
One of the protagonists of the 2023 collection is the Cushy furniture line, which includes sofas, armchairs, chaise longues and poufs. This line stands out for its soft and natural shapes, while the new Pluma, Amanti and Onda fabrics, available in three different color themes, enhance the welcoming volumes of the seats.
The Dahlia armchair is presented in three color variants of the Pluma print. The Ease modular sofa, with a modern and essential design, allows you to create customized and versatile configurations, with the addition of large cushions that amplify the sense of comfort. Ratio, a sofa with geometric shapes, stands out for its decorative stitching, which expresses the sartorial quality of the Etro Home Interiors brand. The Levity armchair, on the other hand, is characterized by a refined design and an eclectic style that combines retro elements and contemporary aesthetics. Its minimalist structure, which includes legs and armrests, creates a contrast with the welcoming volumes of the inclined seat, which offers particular comfort.
The collection also includes new table models, such as the Double, characterized by a minimalist aesthetic, the Lagoon, with a contemporary design, and the Fly Over, inspired by the mood of the 50s.
ONIRO Group, licensee of the Etro Home Interiors brand since 2017, is a company active in the Italian luxury furniture and interior design sector. The company stands out for its diversified creative proposal, which is expressed through five different lines, each representing a specific lifestyle concept. This diversity allows ONIRO Group to distinguish itself worldwide, satisfying the complex needs of a refined international clientele. Since 1985, the year the Jumbo Collection brand was founded, specialized in the creation of precious furnishings in a classic style, the Group has expanded over time, adding new collections with a modern and innovative design, in line with the latest trends.
In 2012, ONIRO Group acquired the license for the production of the Roberto Cavalli Home Interiors line, characterized by a mix of sensual and distinctive charm. In 2014 the license of the Gianfranco Ferré Home brand was obtained, which combines the style of the maison with contemporary elements, metropolitan charm and vintage references. In March 2016, the Group introduced the experimental brand JCP Universe, which creates a line on the border between art and design. In September 2017, the portfolio was further enriched with the introduction of the ETRO Home Interiors line, characterized by furnishings with an exotic charm inspired by the theme of travel, made with evocative fabrics and materials.
The quality of the materials and workmanship, the attention to detail and the passion for craftsmanship are the strengths common to all the Group's brands. These elements, together with the ability to innovate, experiment and dare on various fronts, define the versatility of the Group's offer, which ranges from classic to contemporary, representing the most authentic Made in Italy tradition.
Etro, founded in 1968 by Gerolamo Etro and based in Milan, is a globally recognized luxury brand, appreciated by consumers all over the world. Etro's international presence is based on a multi-channel strategy which makes the brand's products available on different markets. Etro has around 130 flagship stores in over 20 countries, across Europe, the United States, the Middle East and APAC. The cities of Milan, London, Paris, New York, Beijing and Tokyo host prestigious Etro locations positioned in the main luxury shopping streets. Etro's distribution network also includes travel retail outlets at the main international airports, as well as selected department stores and multi-brand boutiques in the wholesale channel. The online channel plays an increasingly important role in making the Etro shopping experience accessible to the final consumer wherever they are. The e-commerce managed directly by Etro is currently active in Europe, the United States, Japan and Korea, and is supported by exclusive partnerships with important digital sales channels at an international level.
Cushy: Chaise Longue with a Contemporary Appeal
The evolution of the domestic scenario is reflected in the Cushy furniture line, a collection that embodies expression, bright colors and enveloping fabrics. Composed of sofa, armchair, chaise longue and pouf, this furniture line conveys a sense of welcome and intimacy thanks to its soft and natural shapes.
The Cushy chaise longue, with its dimensions of L 190 D 100 H 78 cm, is the emblem of contemporary appeal. The cover of him in Amanti, a new fabric with a rich and material appearance, envelops the chaise longue in a relaxing shade of blue, helping to enhance its beauty and design.
The composition of the Cushy chaise longue is characterized by a solid structure in solid poplar and pine plywood. The seat is made with woven elastic belts, which ensure the right support, and with a mix of high-density multi-density polyurethane foam and channeled goose down, to offer unparalleled comfort.
The upholstery, available in both fabric and leather, is part of a collection with attention to the smallest details. The Amanti fabric, in particular, stands out for its intriguing texture and sophisticated look. The shade of blue chosen for this covering adapts perfectly to the contemporary home environment, adding a touch of elegance and style.
The Cushy chaise longue was designed by Marco De Vincenzo for Etro, a designer who has been able to skillfully combine the concept of hospitality and intimacy with contemporary aesthetics. Thanks to his vision, the Cushy chaise longue becomes a key element in interior design, offering a place of relaxation and comfort that blends harmoniously with the modern lifestyle.
With Cushy, Etro continues to amaze with its creativity and attention to detail. The chaise longue becomes a functional work of art, capable of making every home environment unique and enveloping. With its soft lines, high quality fabrics and contemporary design, Cushy is confirmed as an ideal choice for those who want to combine comfort and style in a single piece of furniture.
Cushy: The Sofa That Transmits Coziness and Intimacy
The furnishing of a new domestic scenario is manifested through Cushy, a line of furniture made up of sofas, armchairs, chaise longues and poufs. Characterized by soft and natural traits, these pieces of furniture convey a sense of welcome and intimacy, creating a comfortable atmosphere inside our homes.
The Cushy sofa, with its dimensions of L 270, D 100, H 78 cm, is the protagonist of this collection. Lui expresses a contemporary appeal thanks to the upholstery in the new Pluma fabric, which gives the furniture a rich and material appearance. The soothing shade of blue chosen for the upholstery helps to enhance the modern and sophisticated design of the sofa.
The structure of the Cushy sofa is made with a mix of high quality materials. The solid poplar and pine plywood guarantee solidity and resistance over time. The seat is made up of interwoven elastic straps that offer optimal support. The high-density multi-density polyurethane foam, together with the channeled goose down, gives comfort and softness to the sofa.
Cushy is the result of the work of designer Marco De Vincenzo for Etro. His creativity and his ability to combine design and functionality have given life to a unique collection of furniture. Attention to detail and the use of fine materials blend with a contemporary aesthetic, creating a product that fits perfectly into modern living spaces.
The Cushy sofa is just one of the pieces of furniture that make up this extraordinary line. Armchairs, chaise longues and poufs follow the same style and offer the possibility of creating versatile and personalized combinations, suitable for the needs of each space and each person.
In conclusion, Cushy represents an opportunity to furnish your home with taste and style, creating a welcoming and intimate environment. Thanks to the work of the designer Marco De Vincenzo and the attention to detail, this furniture collection stands out for its contemporary aesthetics and the use of high quality materials. With Cushy, beauty and comfort blend harmoniously to give domestic environments a touch of timeless elegance.
Cushy Armchair: Welcome and Style in the New Domestic Scenario
The Cushy armchair is part of a line of furnishings characterized by soft and natural lines, which create a welcoming and intimate home environment. The dimensions of the armchair are as follows: width 125 cm, depth 100 cm and height 78 cm.
The structure of the armchair is made of solid poplar and pine plywood, guaranteeing solidity and resistance. The seat is made up of woven elastic straps, providing optimal comfort and support. The filling of the seat is made with high density polyurethane foam, which ensures a comfortable and resistant surface, combined with channeled goose down for an extra touch of softness.
The Cushy armchair is available upholstered in fabric or leather, belonging to the Etro collection. Specifically, the Onda fabric is mentioned, which has a rich, textural look in a soothing shade of blue. The upholstery helps to enhance the contemporary appeal of the armchair, giving it a touch of style and modernity.
The Cushy armchair was designed by Marco De Vincenzo for Etro, a well-known designer who created a collection of furnishings that stand out for the use of soft shapes and quality materials, thus creating a welcoming and refined atmosphere.
Cushy: The Immersive Pouf for a New Domestic Scenario
The Cushy pouf is a fundamental element of the furniture line characterized by a new domestic scenario made of expressive colors and immersive fabrics. This pouf, together with the sofa, armchair and chaise longue, is designed to create a welcoming and intimate environment, thanks to its soft and natural features.
The dimensions of the pouf are W 100cm, D 100cm and H 48cm, making it a generously sized item that can be used as an additional seat or as a footrest for maximum comfort.
The pouf is upholstered in the new Pluma fabric, which has a rich, textural look. The color chosen for the pouf upholstery is a relaxing shade of blue, which helps to enhance the contemporary appeal of the design.
The composition of the pouf includes a seat made of high-density multi-density polyurethane foam. This material ensures a comfortable and resistant seat over time.
The designer responsible for the Cushy pouf is Marco De Vincenzo for Etro. His talent and his creative vision have helped to create a pouf with a unique and captivating design, which integrates perfectly into the Cushy furniture collection.
