"Think Green": More than just a slogan for Catalan, Which it pursues different objectives from time to sustainability and respect for the environment at all stages of the production cycle. On the occasion of cersaie 2013 He revealed in all its concreteness his soul green, far from easy mode and, above all, strong results achieved and consolidated. Presenting the news 2013 that complete the most prestigious and well-known collections of its catalog, Catalan interprets its presence in Bologna as a perfect time to tell those elements of added value that come from process innovations and that, increasingly, become discriminating factors in the choice of products.
Enterprise policies and technological changes introduced over the past decade have had a significant impact on the "Life Cycle Design" and about the sustainability characteristics of processes and products. From planning and pre-production - which includes all upstream production process choices and activities involving procurement and processing of raw materials - is passed to the phase of the design / design and production, in which the evolution of systems traditional automated systems has led to a significant reduction in the consumption of resources (electricity, heat, etc.), the reduction of emissions and improvement of working conditions. Finally we come to the closing stages of deployment, transportation and recycling, where informed choices involve very clear results in terms of sustainability.
Green Report 2013 is the magazine distributed at Cersaie and processed by Catalan to tell, with computer graphics support, the company's journey towards sustainability in all its aspects. Designed as a guide to what was and will be created for a more sustainable production, the magazine can be interpreted as the budget of a series of actions and technological changes of processes, a real paradigm shift made in recent years.
With texts by Carlo Martino deepening, Professor of Design at the University La Sapienza of Rome, and Giuliana Zoppis, architect and founder of Best Up for sustainable living circuit, analyzing the peculiarities of the Life Cycle Design and applied to the industrial ceramic sanitaryware, stressing the value of its integration into the system of small and medium-sized enterprises of the virtuous "made in Italy".
In addition, data, diagrams and easy to read charts show visually, in a "green" story, the results achieved by the company. "From Green Report so there emerges a dynamic framework," points out Carlo Martino, "he tells and represents the achievements to date, highlighting the consistency, courage and sensitivity with which the company has addressed the question of impact the environment in the production of its products, but it also exposes what intends to address in the future, well aware of the sense of the essential and ethical value that the act takes on green. "
Totally in keeping with the green thinking that is the main theme of the presence of Catalan in Cersaie 2013, even the stand, designed by Studiomartino.5, It was designed with the "Think Green". A warm and cozy space, designed to guide visitors through free routes and fluids, characterized by materials and colors inspired by nature. natural woods and fabrics in different shades of green dominate the whole stand - which will be released from its perimeter to bring a "green" twist also part of the exterior corridors - define and display corners dedicated to bestsellers and novelties of the Catalan catalog 2014.
An exhibition concept that makes the best business philosophy and style, enhancing the product lines already known and appreciated, the new proposals and the range integrations, that will complement an increasingly rich and diverse, characterized by very transversal of pairings possible. Between product implementations, the new model of the family 100 Footprint, designed by Fuksas study, 60 format of Star, the new family formats New Light and the two premium models.