Launched in 2010 for the celebration of 50 years Toncelli but conceived as a container in continuous evolution, Progetto 50 is a furnishing program consisting of three thematic columns - Colonna Cocktail, Colonna Sigari and Colonna Vino - which want to offer opportunities for pure pleasure within the home environment.
A pleasure intended as an opportunity for conviviality or a precious moment for oneself and as an exclusive aesthetic quality, able to enhance the environment in which they are inserted. On the occasion of Eurocucina 2016, Toncelli proposes a new version of the Wine column: a piece of furniture that encloses behind two doors the synthesis of a wine shop, equipped with wine cellar, the necessary score for the bottles, the tools to open and taste and a comfortable removable shelf where you can lean on to serve the best vintages.
The doors, which constitute precious anticipations of the complex internal microcosm, conceal this combination of tradition and modernity: their finish expresses the company's most important objectives and characteristics, including the obsessive attention to detail, the competence in the selection of materials and the its link with the territory in which it operates.
The doors of the new Wine Column that will be presented at the Salone reproduce, through the laborious inlay technique, the plan of the Milanese fashion quadrilateral, which Toncelli has chosen as the exclusive location for his store. The play of the pieces of different essences - ebony, wengè, elm, maple, poplar and myrtle briar, walnut - combined by skilled craftsmen, traces the urban structure in which the showroom, which will officially open to the public on the occasion of the Milan Design Week in via dei Giardini 10.
Toncelli therefore recovers with great skill the classic concept of identity of the place, which gives life to a real work of art: thanks to the careful woodworking, the piece of furniture suggests, in fact, an in-depth study of the specific context of Milan and introduces the theme of the trip, which will feature the new limited editions dedicated to the main cities of the world.
The Wine Column, protagonist of the Milanese space and of the stand at the Salone del Mobile (Pad 11 Stand C18 / C20) is a tribute to the city par excellence of design and fashion, for which Toncelli has sewn, like a tailor, the suit tailored.