Launched in 2010 for the celebration of 50 years Toncelli but conceived as a continuously evolving container, Progetto 50 is a furnishing program made up of three thematic columns - Cocktail Column, Column of Cigars and Wine Column - that want to offer occasions of pure pleasure in the home environment.
A pleasure understood as an opportunity for conviviality or a precious moment for itself and as an exclusive aesthetic quality, able to enhance the environment in which they are inserted. On the occasion of Eurocucina 2016, Toncelli proposes a new version of the Wine column: a piece of furniture enclosing behind two doors the synthesis of a wine bar, equipped with wine cellar, the necessary score for the bottles, the tools to open and taste and a convenient extractable shelf where you can lean to serve the best vintages.
This combination of tradition and modernity conceals the doors, which constitute precious anticipations of the complex internal microcosm: their finish expresses the objectives and the most important characteristics of the company, including the meticulous attention to detail, the expertise in the selection of materials and the its link with the territory in which it operates.
The doors of the new Wine Column that will be presented at the Salone reproduce, in fact, through the laborious technique of the inlay, the plan of the Milanese quadrilateral, which Toncelli has chosen as the exclusive location for its store. The play of the blocks of different essences - ebony, wengè, elm, maple, poplar and myrtle root, walnut - juxtaposed by skilled craftsmen, traces the urban structure in which it is located showroom, which will officially open to the public on the occasion of the Milan Design Week in via dei Giardini 10.
So Toncelli recovers with great skill the classic concept of identity of the place, which gives life to a real work of art: the piece of furniture suggests, thanks to the careful processing of wood, a deepening of the specific context of Milan and introduces the theme of the journey, which will characterize the new limited editions dedicated to the main cities of the world.
La Colonna Vino, protagonist of the Milan area and the stand at the Salone del Mobile (Pad 11 Stand C18 / C20) is a tribute to the city par excellence of design and fashion, for which Toncelli has sewed, like a tailor, the dress tailored.