The project, designed and implemented in collaboration with Plank Jordan, is the concept of a pilot project that will be adopted in the future by Plank store in the world and represents the first example of large-scale LAKE Inside,
the new model of communication to the world of business and presented by the last Salone del Mobile.
Also this year for the edition of 2014 CERSAIE, Held in Bologna from the 22 26 September LAKE renews partnership with Listone Giordano presenting, at the stand of the company leader in wood flooring and fittings, a new concept for retail.
And it does so with a draft stand fruit of the work to four hands between Daniele Lago and designer Marco Ricci Tortoioli study graphic bcpt: 140 square meters that embody the new vision of communicative LAKE announced at the last Salone del Mobile and representing all the effects of a LAKE Inside, an area in which design LAKE helps create beauty.
The concept of the stand of Listone Giordano at CERSAIE 2014 consists of an installation in which the system Lagolinea riquadra products Listone Giordano as if they were paintings. The stand is transformed into an art gallery, where products Listone Giordano are presented as works on display.
To meet the exhibitors were used 73 meters of LagoLinea forming 8 frames of two different sizes, that evoke the measures forms 36e8, another product of iconic LAKE which this year celebrates its tenth anniversary. The frames LagoLinea were suspended on glass legs. A device designed exclusively for the stand-plank which helps to make it even more air installation.
One of the frames includes the composition of a bathroom with sink LAKE Depth in Wildwood, flagship model of the collection company bathroom, complete with shelves and mirrors and floor-Slide Slide, designed by Daniele Lago for Listone Giordano.
Exploiting the system Air the two designers then distributed on the stand, Air benches and tables of different heights, creating a game of split levels that seem to float in the air thanks to the transparency of the glass.
A stimulating project that gives the visitor also a tactile experience: the floor of the benches and tables Air Air was, in fact, made the floor finishes of Listone Giordano. A choice dictated by the desire to bring the flooring plank in height that they touch them easy to discover a close grain and texture.
The stand also included a kitchen 36e8 also working with top from Wildwood 8cm in gray, and a wardrobe NOW long 5,5 meters that help to create a feeling of home, right in line with the philosophy LAKE Interior Life that aims to design environments empathize with those who live there.
The project is a concrete example of LAKE Inside, the new model created by LAKE and announced in the last edition of the Salone del Mobile in Milan. The LAGO Inside are places where products LAKE, thanks to the project design, enhance the experience of those who live in areas of temporary or permanent private homes, museums, galleries, airports, restaurants or, to be precise , fairs.
The concept of the stand of Listone Giordano in this edition of CERSAIE will be adopted in the near future, in stores Listone Giordano, a network of well-600 outlets in Italy and in the world between Store and Corner.