Geshary Coffee in Tokyo: An Exclusive Coffee Shop dedicated to Geisha Coffee, the result of the collaboration between the Geshary company and the architect Takeda Katsuya. The unique design, based on the 'Coffee Paradise' concept, represents every stage of Geisha coffee production.
In the frenetic heart of Tokyo, a few steps from the majestic Royal Palace, there is a place where coffee becomes a unique experience, an art to be savored in every detail. Geshary Coffee, the first exclusive coffee shop dedicated to Geisha coffee, is the result of a bold collaboration between premium Geisha coffee company, Geshary, and the renowned architecture and interior design firm of esteemed Japanese architect Takeda Katsuya, who he has lived and worked in Milan for over twenty years.
This project represents a journey that unites Japan and Italy, drawing on an international vision of cultural and design contamination. The objective was clear from the beginning: to create an exclusive coffee shop that went beyond simple coffee tasting, offering an immersive experience within environments that tell the story of Geisha coffee, famous for its extraordinary aromatic quality.
Geshary's philosophy is summarized in the claim "Taste Different", which underlines the company's commitment to producing and marketing high-quality Geisha coffee. This commitment also extends to the design of the environments, conceived to welcome a varied clientele, eager to enjoy coffee in environments designed for moments of conviviality, networking and co-working. Today, Geshary Coffee has become a point of reference and meeting place for coffee lovers in Tokyo.
The concept behind the coffee shop design is the “Coffee Paradise”, where each floor represents a phase of the coffee production process, from the origin of the plant to the cup. The Takeda Katsuya studio worked with the aim of enhancing and highlighting the value and quality of Geisha coffee through a unique and engaging atmosphere.
The brand's identity design is divided into five different declinations of concepts, each of which recalls the history and phases of coffee production. Takeda Katsuya deepened his knowledge of the coffee cultivation process by visiting plantations in Costa Rica, at 1.300 meters above sea level, to study the cultivation methods and treatments necessary to obtain the finished product.
Each floor, with a floor area of approximately 50 square metres, has a distinctive design, with a choice of materials, colours, shapes and furnishings that recall the territory and the coffee production phases. The main materials used in the project include terrazzo marble, parquet wood, glass and metal.
The ground floor, where the entrance is located, is dedicated to the concept of "Terroir", which represents the unique characteristics of the place where coffee is grown and how these influence its taste and aroma. A video wall creates an almost mystical effect, transporting the customer into the Terroir environment. The long green marble display counter, which also acts as a cash register, recalls the image of a plantation terrace, while the white stone flooring with red inserts recalls the color of the coffee bean.
Going up to the first floor, the environment transports the customer to the cultivation fields, dominated by the green color of the coffee plants. A ceiling with a metal grid creates plays of light and shadow, recalling the effect of leaves filtering the sunlight. The wall features a video wall that tells the story of the sowing and harvesting of coffee, while the furnishings recall the shapes of the coffee bean, with glass lamps in the shape of a red bean and single or two-person tables.
The second floor represents the fermentation phase, with long tables inspired by the "African bed", used to dry and refine coffee beans. The wooden parquet flooring and the metal ceiling complete the design.
The third floor recalls the roasting process, with the predominant burgundy color and an impactful wall. This plan, known as Roastery Lab, enhances the floral aroma of Geisha.
Each floor is connected by blue stairs, the distinctive color of the Geshary brand, and by elevators whose color changes to match the theme of the floor. The bathroom areas also follow the color theme of the top.
The fourth floor is dedicated to the production phase and is conceived as a "coffee room" inspired by traditional "Japanese tea rooms". This exclusive space hosts private visits to taste the coffee and purchase the product, with original furnishings from Costa Rica.
The Geshary Coffee project, created by the Takeda Katsuya studio, reflects the company's mission to offer the best cup of coffee to its customers. As well as representing each stage of the production process, the design offers an authentic experience, a sensorial journey through the world of coffee, with quality as its central objective. A first flagship coffee shop that promises to be the first of a chain destined to win the hearts of coffee lovers in Japan and around the world.