Ceramiche Keope presents District at Cersaie 2023, a new collection inspired by the brutalism of the 50s with a modern touch. This series offers versatility and expressiveness to concrete, creating welcoming and industrial environments.
Ceramiche Keope, an Italian porcelain stoneware floor and wall covering company, presents itself at the 2023 edition of Cersaie with a new and fascinating collection: District. This series embodies the aesthetics of 50s brutalism, mixing it with a contemporary twist and the modern aspiration to connect with nature again. The concrete effect of District reveals its versatility and expressive capacity, creating a dynamic relationship between space, matter and light.
District is the result of a synergy between human beings and nature, with concrete taking on a central role, enhancing its beauty in a sophisticated and current way. This collection goes beyond the rough concept of concrete to become soft and welcoming, suitable for creating comfortable urban environments and fascinating commercial spaces.
The District color palette is made up of four elegant neutral shades, with an essential graphic design. The mineral splinters and thin material inclusions underline the touch of nature on the surface of the stoneware slabs, giving a unique and extremely natural appearance. The warm Ivory effect illuminates large metropolitan lofts, while Greige offers warmer shades ideal for relaxing environments. Silver and Grey, on the other hand, explore the shades of gray and add an industrial touch to the proposal, perfect for lovers of brutalism. The R10 finish adds movement and depth to the surface, which comes alive in natural light.
District is available in four sizes for indoor coverings and floors, from 40×80 cm to 120×120 cm, together with special pieces and the Mosaico 30×30 decoration. Furthermore, the collection offers a thickness of 20 mm in the 80×80 format, perfect for outdoor projects.
This collection is the result of a creative recovery of industrial cements, transforming them into an ideal solution for elegantly covering both indoor and outdoor environments. District becomes a versatile tool for the creation of large-scale architectural projects, both residential and commercial.
Ceramiche Keope, part of the Concorde Group, is an Italian brand with a history that begins in 1995 in Casalgrande, Reggio Emilia. Today, their products are present in over 80 countries around the world, with an annual production of over 5 million square meters. The philosophy of Ceramiche Keope is based on attention to detail, social responsibility, respect for the environment and for people. Their products are known for not emitting organic substances, not causing allergies and being easy to clean. The porcelain stoneware used is resistant to impacts, abrasions, fire, frost and humidity and retains its color and appearance over time. Ceramiche Keope's commitment to quality and beauty is evident through technological investments and an ongoing commitment to high-level manufacturing.
District by Ceramiche Keope represents the union between the charm of 50s industrial brutalism and contemporary aesthetics, offering a versatile and attractive solution for residential and commercial projects, both indoors and outdoors. A collection that embodies attention to detail, social responsibility and respect for the environment, values that distinguish the company in the world of "Made in Italy".