CAVÓ: overcoming the crisis with industrializing design. The brilliant idea quickly turned into a production start-up, collecting consents and orders from all over the world, and pushing the company to increase production and study new interpretations of this exclusive design object. A dedicated e-commerce will also debut soon.
In difficult times for markets, is a good sign that which comes from the story of a young entrepreneur who idealizes a new business opportunity all made in Friuli, Creates a unique solution of its kind, the idea transformed from a concrete object and distance short time picks the first encouraging results on the market
A few months after the launch of Cavò, brilliant evolution of the classic wooden container for bottles of wine, born of creative mind and patent owner Enrico Accettola thelatest collaboration of designer Michele Grion and Nevio Capuzzo, requests are pouring in to grab the object of desire, an excellent case of design that industrializes. L'interest and curiosity found in the days of the prestigious fairs Vinitaly in Verona and Salone del Mobile in Milan, Occasions when it was presented to the international public, are turning into a real success. ProductS and distributed by Timber Processing, Friulian company to which it is tied for the next five years, the brand in a short time has in fact already crossed national borders, gathering support and orders in Austria, Germany, Belgium, England, the US, China, Canada, Australia and the Balkans, PAESI that have mostly proven to appreciate its quality.
Unique, Cavò was conceived by the clear need to transform the classic wooden container for bottles of wine in a design object Cross, reusable and transformable over time. "The Americans claim that 1% of the success of a product on the market is the idea, everything else is how it is applied" - says Acettola and adds - "With Cavò design turns into industry, it is appropriate to say it, given the numbers that this special object has brought home in a few months since its debut. After having conquered wine bars and cellars, we are also approaching the furniture and contract market. With una stock first production of 25 thousand boxes, a prediction of 120 thousand pieces around in a year andupcoming e-commerceWe can say that Cavò is impacting very positively, with sales prospects that lead to optimism in this difficult 2012 ".
In short, there really is something for all tastes and budgets, taking into account that every single Cavò module is sold to the public at a price of about 9 euros, and of course with additional convenience if the composition increases."All this with the advantage of a purchase Price only valid in the whole world and at no additional cost than wooden containers currently on the market - said Enrico Accettola, but not least in the light of the needs to reduce spending by both the public final of the manufacturers. " Passion for wine culture, for design and for the challenges, is the fil rouge that unites the protagonists of this extraordinary story, born almost as a game in an evening with old friends and today become a promising reality thanks to the intuition of far-sighted minds in their visions, with a marked sensitivity for design and innovation. Thus began the Cavò adventure.
Stackability, modularity, adaptability and maximum customization are the highlights of this original wrapping from the standard one, adapted to different types of bottle and made of birch plywood using certified materials to 100% green, for a total respect for nature and the environment. Gift box, display element, modular cellar, coffee table, even partition wall and much more. Just let your imagination run wild and, with a simple click, it is possible to transform any evolved habitat, offering a solution of extraordinary aesthetic impact. Market Cavò protagonist is also thanks to the continuous work of one Special research teamWho continues to work with great commitment to constantly improve the already exceptional product quality. Interesting news are in fact taking shape, through realizzazionicon recyclable materials such as ceramic, aluminum and colored plastics, to create new opportunities for choice.
Cavò is also proposed as avant-garde accessory, ranging between the world of music and art: a program to create a virtual cellar, an acoustic box (the prototype already exists) is being studied, and an important agreement has just been closed with a gallery owner to create wine cellars numbered art. The product, perfect blend of design, creativity, entrepreneurial vision and communication, Debuted on the market with a versatility very unusual and, on the web, with the site ad hoc www.cavodoc.it, Where to satisfy the curiosity. Yup located in stores, cellars, online and you can also admire La Gourmeria, one of the trendiest restaurants in Bologna, and soon in two rooms in the heart of Udine.
concept patent_Enrico Accettola
design_Nevio Capuzzo, Michael Grion