Salone del Mobile 2015

Opening words for the second year at the Milan Design Week

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Opening words for the second year at the Milan Design Week it has been modified: 2015-07-03 di Benedict Flowers

Research and experimentation, creativity and craftsmanship emerging evolved:

these are the hallmarks of Incipit, young Italian who has made collaboration with young designers their hallmark.

Born in the spring of 2013 from an idea of ​​Roberto Hoz and Marta Bernstein, Incipit it immediately distinguished itself for the originality of its work: it produces exclusively in Italy aiming at a new enhancement of Made in Italy, not only through the involvement of local producers, but also by approaching the product in a new way. Incipit is also a training laboratory, a workshop where you learn the arts and crafts of being a designer in the 2000s.

For the second consecutive year Incipit returns to the general public through the exhibition spaces of Ventura Lambrate, a privileged place where young people and creativity have converged for years and where the most interesting and innovative realities in the field of design are present.

True to its manifesto, Incipit presents a new collection made of unique and practical, that using everyday materials, propose innovative forms and simple design.

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The Vide umbrella stand in ceramic and concrete is by Paola Monaco di Arianello and Laura Pessoni, Milanese designers by adoption. The idea arises from the observation of a simple and instinctive gesture such as putting away an umbrella and translates into neutral elements that integrate with the environment by taking up the construction materials.

Ceramics and cement were applied to simple shapes of the two compositional elements: the top soft and cozy, the solid and compact.

An accessory wooden complete the project: an element essential lines integrates the softness of the ceramic top. The tale of gestures implicit in the spatial context translates into objects easy to understand where the design dissolves in behavior, thus building a relationship with people.

Technical features:

Umbrella stand composed of two elements overlap, top white ceramic and concrete base. Top perforated to allow insertion umbrellas.
Available with linear decoration in natural stained wood on which are grafted 2 shaped elements on which to hang umbrellas or other (cm ø 1,5cm xh 80)

_portaombrelli small: cm 20x20x10
_portaombrelli great: cm 35x33x10


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Tommaso Caldera, a designer who works with Incipit the first collection, proposes a new design of Tull.

The pendant and floor lamp comes from a reinterpretation of the old lamps that were usually found in workshops or industrial warehouses. The idea behind this product was to take an object created for industrial use and transport it to a domestic environment, softening its shapes.

Tull in this new collection is embellished with a metallic finish, which underlines the vintage inspiration giving it an elegant look. Two materials such as copper and nickel come together and are offered in glossy and opaque finishes, creating an object with a strong and refined character, perfect for large contract environments.

The cage, which in the old lamps protected the light source, has been redesigned to accommodate the speaker and thanks to the strong contrasts glossy and matte, influence the light creating spectacular shadows.

Technical features:

Suspension lamp and table, aluminum diffuser painted, structure steel wire bent, welded and painted in mold. Lampholder E27, installation in accordance with EEC. Available in colors: turquoise / orange, orange / beige, charcoal gray / turquoise, copper / nickel metallic. For the desktop version leather handle for transport.
Dimensions: cm ø xh 36 40

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For more information click here

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