Specializing in brand and product design, study Italian Reverse Innovation has developed the graphic design for the new range of toothpastes Signal Expert Protection of Unilever, destined to the global market.
To communicate with a powerful impression of the product that is inspired by the actions of flossing and mouthwash, it was used a language that refers to scientific research that characterizes it. The creative directors of Reverse Innovation, Alice Tacconi and Mirco Onesti, say that the project was carried out with the aim to bring out the new shelf in supermarkets, respecting the brand identity and confirming with the visual elements of product quality.
Less conventional and more refined, the packaging in PET - provided with a transparent area that highlights the toothpaste tube - ago immediately perceive that this is a premium line. The predominance of blue, combined with silver, recalls the technical environment of a lab and, mainly, evokes feelings of freshness and cleanliness. The eventful FIG DNA and hexagon inside which are seen in zoom, as in a microscope, the particles sanitizing of the formula make the idea of a product evolved and offer dynamism to the pack. The particular font style technology used in the name of the range reiterates concept to be conveyed. An ordered table facilitates understanding of the benefits. The variants are each identifiable by a detail of color in harmony with the image standard designed for toothpaste.