Design

"THE MYTHOLOGY OF THE EVERYDAY" Foscarini and Diesel at Superstudio Piu, Milan Design Week 2012

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"THE MYTHOLOGY OF THE EVERYDAY" Foscarini and Diesel at Superstudio Piu, Milan Design Week 2012 it has been modified: +2012 04-16-XNUMX di Benedict Flowers

A new mythology daily that expresses the core values ​​for Diesel and the different lines of products dedicated to everyday life. And 'the heart of "The Mythology of the Everyday", the contemporary fable that tells Diesel at the Fuorisalone 2012 to present the Home Collection "Successful Living from Diesel" created in partnership with Foscarini for the Lighting sector (lighting), Moroso for the sector Furniture (furniture) and Scavolini kitchens.

Objects and environment are colored with new meanings and stories, in five "worlds" - dedicated to different product families, novelties, for aesthetic and peculiar visions - that intertwine and overlap, forming a map for a visual narrative and emotional a lifestyle contemporaneo.Al space center will be located the "News" of the product, presented to emphasize continuity, differences and contrasts of the collections. Next, the premiere of the new "Social" Kitchen, imagined - in line with the philosophy Diesel - as perfect "party room" of the house.

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Spotlight processes, treatments, finishes and materials. We are in "Textures", one of the other areas in which the installation is divided: soft fabrics and rough details, harmoniously matched or decided in contrast, they are confirmed players in the world Diesel and its casual soul. Natural expression of the approach that characterizes easy clothing and lifestyle, the home wears simplicity, directness, relaxation and comfort. And it is exactly this, collected in "Casual Comfort", which defines the luxury second Diesel. But without denying the spirit of rock.

Boldness and a hint of cockiness, nonconformity and a touch of transgression make up the recipe Diesel Home "Dark" that you can even turn, for one night, in an underground club ... to play up all'alba.Tanti worlds meet , inserted in a post-digital, almost abstract: perfect confirmation of how, in 2012, it is still possible to add to the world around us dream and legend, fantasy and mythology.

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Superstudio Piu, Via Tortona Milan 27 17-22 April 2012

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