E 'online storytelling-video for "River", the designer radiator Caleido

E 'online storytelling-video for "River", the designer radiator Caleido it has been modified: 2013-03-10 di nicola albano


River is born from nature, with sinuous forms of the purest landscapes, from the flow of water free. River was modeled dall'incresparsi of the waves from the open sea waves, by gushing rivers and dall'affastellarsi of clouds on the horizon. River is born of nature to change, to make it as cozy as a soft couch, invigorating as a cup of coffee, comfortable as the embrace of loved ones. River shapes the nature and transforms it into heat. River turns her into the house.

Caleido - The heat atelier presents storytelling video of one of its flagship products, the designer radiator "River" | design James Di Marco .

created by the agency Aipem of Udine and by the production company DmovieThe video can be viewed on Youtube channel"Caleido TV", And it represents an emotional tale of the creative and sensorial process that lies behind the creation of a product of technological excellence and flawless thermal performance, as River.

The search for forms related to nature, synergy and interpenetration with the water and its flow in fact the shape of the radiator River lines, a timeless object that transforms every place in the world in their own home.

The images tell us of an untamed natural environment and pure, dominated by cold and by large bodies of water, that with his strength and his power has given shape to a great design object, whose sole purpose is now protecting home, spreading its warmth with reassuring warmth.

Within its plants in Nave (BS), Caleido designs and builds radiators and heat for twenty years design wipes, dedicated craftsmanship and attention to technical and aesthetic details.

Caleido also represents one of the landmarks of Italian products in the world with its impeccable quality technology products and the ability to convey the human value of the design and implementation with passion and competence.

The atelier of design in fact produces radiators and towel warmers that are inspired by the man, putting him at the center of the domestic project and creating a home, a story, every single time.

RIVER is made of carbon steel covered by corrugated panels. Also provided in the double version and installed even horizontally, River is available in different sizes and with a number of vertical or horizontal modular elements (three to seven), the width of which is customizable on request.

for more information: VISIT THE SITE

You Might Also Like