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MORELATO / 100% HOUSING PROJECT

Sergio Caminata for MORELATO 5
MORELATO / 100% HOUSING PROJECT it has been modified: 2013-10-10 di jessica zannori

2013 edition of Abitare 100% Project, the company Morelato and Foundation Aldo Morelato present within a large exhibition area part of the production in the collection and a selection of works presented at the MAAM (Museum of Applied Arts in Mobile), including the latest donation CHAISE MORELATO designed dall'archistar Mario Botta. This session, one of a kind, is made of birch plywood from 16 mm, veneered in maple and assembled with Built-in pillow and back upholstered in leather.

It 'just CHAISE MORELATO the protagonist of a part of the exhibition space in an installation of great scenic impact. Under the direction of Mario Botta, who designed and oversaw the construction, 9 models CHAISE MORELATO are lowered from the ceiling by nylon threads of varying lengths. The visual effect is further amplified by the different finishes in their presentation sessions, some lacquer in bright colors and other left natural. The other section of the stand presents a scene just as the original with the use of maxi prints depicting products and donations Morelato Foundation Aldo Morelato.

The impressive pictures were taken by photographer Sergio Caminata, a prestigious name that has worked in fashion for the greatest designers, magazines and advertising campaigns. Morelato once again, together with the Foundation Aldo Morelato, promotes culture in 360 °, from fine art to photography to design.

Sergio Caminata for MORELATO 4

Chaise Morelato residential construction Project 100 2013

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