BRAND will create a collection of everyday objects, the result of the union between designers and manufacturers. Objects, customizable by the end user, will be purchased online and delivered in a mounting kit. The project is sponsored and supported by the Chamber of Commerce of Turin, in collaboration with the Foreign Centre for Internationalization.
Objects can tell a story, they can express a thought and can reveal the creativity and the art of "know how" of those who designs and creates them, qualities that are certainly not lacking in entrepreneurial Turin and they deserve to be known Italy and abroad. Starting from this assumption, the Chamber of Commerce of TurinHas always been active in promoting the system design of Piedmont, through meetings between the creativity of the designers and the know-how of local companies, wanted to support the project BRAND, Designed exclusively by Barbara Brondi and Marco Rainò, architects active in research, experimentation, critical in the activity and owners of the study BRH +.
The support of the Chamber of Commerce of Turin has now added the collaboration of Foreign Centre for Internationalization. The goal of the project in general terms it is simple: create a collection of everyday objects, by relating a designer and a manufacturer in Turin, which is the creative thinking of the designer with the finalization of consolidated technical knowledge and material manufacturer. The objects that will make up the BRAND catalog will be realized over time and will be subject to events and initiatives planned in the country and - thanks to the activity of the Piemonte Agency - International, with the intention of spreading the culture of "know how" of some excellence of "Torino district" and open new business opportunities for companies of Piedmont design.
The first object in the collection - the lamp "Aurora" - It was presented publicly in Turin on Sunday 13 October at 11, within operae market exhibition of self-produced design now in its fourth edition and hosted in the Great Repair Shops (OGR).
Starring debut BRAND are the creative collective Nucleus (www.nucleo.to) is the company Cain Design (www.cainodesign.com), Called to create a lighting fixture on "SOLID LIGHTNESS" (Solid lightness, but also brightness, in the double meaning of the English word) identified for this first opportunity by the editors.
The lamp result of research on novel modes of expression of the photochemical etching applied to sheets of thin metal was named "Aurora", inaugurating the custom that will associate to each object in the collection the name of a district of Turin. Its structure can assume many configurations also thanks to the malleability of the metal material with which is made and can be used as the source in suspension, wall or can be placed on the table or floor.
Thus is born a true "brand" (A brand, in fact, in Italian), characterized by its own visual identity and an original packaging immediately identifiable, in which each object in the collection will present formal characteristics, functional materials and absolutely unique. Each object product will be designed so as to be easily assembled by the end user. The manufacture of all components is managed by the company, but the object in its final configuration is composed by the purchaser, which combines parts of a real "kit" with the aid of graphic instructions useful to guide him in distinct stages of assembly. The work assembly is always characterized by a high possibility of interpreting user, provides a wide range of combinations between the various pieces that make up each object and a certain "uniqueness" of the finished product.