LAKE Unveils New World Kids & Young, the result of a process that lasted over a year with the involvement of a scientific committee of educators, designers, philosophers in order to design total quality spaces in which to raise children and adolescents.
For LAKE - leading company in the production of furniture and in the holistic design of all places of living - Childhood and adolescence are valuable steps that must live in total quality spaces, Capable of stimulating the faculties of thought of those who live there. This is because children and adolescents are the future of our society and must intercept needs and desires to develop meaningful projects dedicated to them.
The company has always considered design as a tool for social transformation that listens and that he, imagining life and lived spaces, become a proposal. So the project could not end in a simple collection of furniture, but had to embrace the entire universe of children.
Promote education to beauty and passion for life are just two of the drivers with whom LAKE embarked on the path dedicated to the development of a design for children and teens.
With the support of a Scientific Committee - Composed of Marnie Campagnaro, Virginio Briatore and BRH + - working closely with Daniele Lago LAGO and Design Team, the company initiated a research project in a position to propose cultural depth contributions and new educational and philosophical points of view, useful in designing the new KIDS & YOUNG line.
LAKE then spoke and worked with children, teenagers, parents and educators, has collected items, drawings, words, dreams and turned them into furniture.
"Design today is a more holistic and cross-discipline and that's why in dealing with a design theme concerning children and adolescents we have established a scientific committee." - Explains Daniele Lago - "These professionals, who also gravitate outside the discipline of design, have worked together with the Design Team for more than a year. Their input gave depth to the design and cultural reflection of our research with lateral views, educational and philosophical. All this is to invite us adults to return to childhood by investing on a total quality, which encourages young people in education to beauty and passion for life. "
From this location it soon emerged as the emotional impact of the image-size is vital and closely related to the world of objects, which should not be a mere decoration, but the starting point of a valid educational activity.
The new spaces Kids & Young They are designed to give total quality to the rooms of children and teenagers from the 6 30 years, to accompany them throughout the process of growing up and even beyond. The "bedroom LAKE" is a "planet" on which to live extraordinary stories; are spaces designed with noble materials such as wood Wildwood, designed to inspire, dream and cultivate sensitivity in a progressive growth, gradual and unforced.
But, as expressed in the philosophy LAKE INTERIOR LIFE, for the company they are also important in all those places where life flows. Not only the houses, but the whole world outside the room of the boys, in which children and adolescents develop their personality, day after day, such as kindergartens, schools, hospitals, libraries, libraries, recreation centers and leisure facilities.
It was thus immediately translate the thoughts developed in over a year of research, in these places of sharing and training. The first step of this process took place last December with the opening in Florence de Melinda, the High School of Theatre of Tuscany, Directed by Pierfrancesco Favino. A meeting of views between Pierfrancesco Favino and Daniel Lake that brought them together to design a new model of school using design and culture as tools to enable vital situations. All common areas of the school Melinda have been designed with the shared goal of creating welcoming environments that must be a tool for stimulating creativity and sharing.
A second important step was the design of 'Classroom scomposta of Lussana Lyceum of Bergamo ImparaDigitale within the project that wants to spread the idea of change needed to the school in relation to a digital society: Multicolored classrooms for a multiethnic school where diversity is enriching, sharing, contamination. A cozy and comfortable school as a house with modular tables that combine with each other to create different situations, from traditional teaching to the workshop. An innovative learning environment in which to design, knowledge and experience meet.
The path LAKE does not end here. Continue in the coming months with the definition of a Manifesto for the design of the toy and furniture for children. LAGO has in fact accepted the proposal of CILAB the Politecnico di Milano to contribute to the drafting of this text that will be developed at the next Milan Design Week the Apartment Via Brera 30 LAKE where through daily focus, will address the relationship between the values listed in the manifest, and the step of the production chain: design, production, marketing and communication, distribution.
The aim of this cultural project, strongly backed by LAKE and managed by CILAB of Milan Polytechnic with Prof. Scianchi collaboration and coordination of Luca Fois, will be the dissemination of the Manifesto through an online publication, useful to all those designers who devote activities and energies to the design in a sector often overlooked such as the furnishing toy for children.
A project for children and very articulate and in-depth training to LAKE, of which the new KIDS & YOUNG line is the point of arrival and departure together. Expression of the design values at the base of the Manifesto new solutions LAKE dedicated to young people are modular, vital and read, as well as the chromosomes of LAGO design. They are made to accompany the growth, transformed over time depending on the needs of the child who becomes guy, facilitate an immediate understanding, stimulate creativity and nourish the mind.