Olivetti made history, and have made the history of Italian design, the Letter 22 and Valentine. Both designed by designers of all respect, that Nizzoli 1950 1968 and Ettore Sottsass (put into production in 1969).
Two well-deserved success and could only be so because everything has been thought of in terms of a target and use very precise. Indeed Indro Montanelli could not have written with Valentine and vice versa a young blonde could not take to the beach a Letter 22 (experience comparable to the freedom offered to us today by our ipad compared to a previous laptop). And not surprisingly I say this because it is what the advertising suggested baked by commercial artists Olivetti.
The result of a coordinated system in which each professional was in place (from architects to designers, advertisers, to copy) just because the summit was an enlightened entrepreneur Adriano Olivetti, whose father, Camillo Olivetti, return from a trip to San Francisco in 1908 he had designed and prototyped his first typewriter, Olivetti M1.
Typewriters, posters and documents on the corporate structure of Olivetti exhibition in Marostica, Lower Castle, 27 from February to March 8 2015.
In any case, follow the official profile of the event Facebook because it is full of information and stimuli.
The link Marostica-Ivrea is represented by Mr. Valentino Cuman, dealer Olivetti from 1966 and Brooch Golden Olivetti merit. An event organized by STL Design & Technology, Center productivity and Veneto Veneto Manager.