In a display of the flagship store that celebrates Memphis signed by Ferruccio Laviani Fuorisalone 2015 Kartell pays tribute to Ettore Sottsass
with a collection of new projects (vases, stools and a lamp) signed by the great Master of Design specifically for the company. The exhibition is completed some lines seats Kartell collection lined with soft fabric collection Memphis.
The initiative is part of a series of designs by Ettore Sottsass expressly for Kartell in 2004 and never put into production vessels 6, 2 stools and a lamp whose shapes and colors clearly state that they belong to the designer Sottsass, complete the collection a lamp pendant named Daisy, original for the application of a series of tiles of plastic material, in the shape of rectangle, with the typical colors of Sottsass to a center disk synthetic thermoplastic polymer of black color, while fabric collection Memphis will give a ' unexpected image post-futurist pop some padded catalog Kartell, as Mademoiselle by Philippe Starck, Patricia Urquiola Foliage, Trix by Piero Lissoni.
Claudio Luti, President of Kartell, comments: "We are particularly proud this year to present some unusual items that Ettore Sottsass had designed for Kartell in 2004 but we never put into production. We have taken today with the desire to celebrate an event with some special products and a piece of design history. I think with Sottsass Memphis have offered really in my entrepreneurial journey, even unconsciously, the use of a free expression of creative designers without codes and without formality. Today technology also allows us to create designs with Sottsass quality and sophistication that we could reach ten years ago. This celebration and this new commitment productive once again demonstrate how Kartell goes beyond trends and styles transient. With its design and its versatility can be placed across time and culture, to give shape to the ideas of the designers turn them into lasting objects. I am convinced that the teacher would be thrilled with the way we have lived up to its objects, unique in their sign, unmistakable, some of which will be projected into a future all industrial and international. In this sense, the tribute to their creator will also be more durable, realizing that return to the industry that the same Ettore Sottsass was hoped. "
Alberto Bianchi Albrici, CEO Memphis adds: "I find it very interesting and also this curious collaboration with Kartell. Two distant worlds that dialogue and meet. Kartell will allow us to come in, let us know and appreciate in millions of homes where otherwise we could never be. And that's good for everyone. "
Ferruccio Laviani, architect and designer, he concludes: "Being able to make prototype objects Sottsass and create an event Memphis, costumizzando some product catalog Kartell, was for me the possibility to make a small tribute to Ettore Sottsass and Barbara Radice for giving me the opportunity at the time Memphis to join the project. Of that incredible experience in which I was lucky enough to be involved and that marked indelibly the way I do, see things, and in what are now also professionally, there is certainly a piece of their and all the people who participated. "