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Failures, Process Beyond Success, the behind the scenes of the world of design

Failures, Process Beyond Success, Cascina Cuccagna Outside 2016 Salon
Failures, Process Beyond Success, Cascina Cuccagna Outside 2016 Salon
Failures, Process Beyond Success, the behind the scenes of the world of design it has been modified: (2016) 02-22 di Benedict Flowers

The ancient rooms of Cascina Cuccagna, now renovated and made all the more impressive thanks to the recent restoration, host Failures, the project curated by Raumplan and ACCC - Association Cuccagna Shipyard Consortium for Fuorisalone 2016.

The more than 4000 square meters of ancient dairy farm situated just a few steps from Porta Romana become the scene of a large exhibition dedicated to the unusual theme of failure in art and design: stories of failed projects, blunders, rings that do not take. Stories of mistakes that gave rise to great insights or valuable input to new research directions. Failures tells the behind the scenes of the world of design: a route through the unpredictable paths of the project, through prototypes and unique pieces, famous flop, and auto-production of cutting-edge.

Located in the main hall of the first floor of the House (called Gallery), the exhibition includes unique pieces by masters such as Aldo Rossi, Alessandro Mendini, Ettore Sottsass, Marco Zanuso, Anna Castelli and Richard Sapper, with the participation of museum institutions of prestigious brands Alessi and Kartell. Apart from these, known contemporary designers like Riccardo Blumer and Francesco Faccin talk about their approach to the design, exposing prototypes illustrating the different stages of their search processes.

Failure is a key to investigate the usually hidden paths of the design: If the logic of success tends to censure errors and changes of direction, exposing the failure means to bring the focus of the process, because it is in the process which designers and manufacturers create real added value.

Along with the collective, the spaces for sale are intended to exhibitors who will respond to the call for exhibitors. Cascina Cuccagna offers an attractive and highly visible showcase for professionals and companies, but also to the contributions of artists, schools and universities.

Failures, Process Beyond Success

Failures, Process Beyond Success, Ettore Sottsass

Failures, Process Beyond Success

Failures, Process Beyond Success, Aldo Rossi

Failures, Process Beyond Success

Failures, Process Beyond Success, Francesco Faccin Alvaro de Ocon

Failures, Process Beyond Success

Failures, Process Beyond Success, Alessandro Mendini

Failures, Process Beyond Success

Failures, Process Beyond Success, Riccardo Blumer

Failures, Process Beyond Success

Failures, Process Beyond Success, Marco Zanuso and Richard Sapper

Cascina Cuccagna, Fuorisalone 2016 8 / 17 April in via Cuccagna 2-4, Milan

For information failures2016@gmail.comwww.failures.raumplan.info

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