design News

Attractive purchase assured design: the aesthetic importance of the packaging (and ice cream)

There are many interesting projects in the field of packaging design in Milan, in Europe and in the world, drawing, able to surprise, able to carry a potential customer to approach a particular product and, in all likelihood, to buy it.

Interview

Interview | Reverse Innovation: graphic comunication and packaging design

Video interview with Alice Tacconi, Mirco Onesti and the Reverse Innovation study components.

Design

Packaging: Reverse Innovation wins three major awards with the innovative packaging designed for Ansell

Un revolutionary packaging does not go unnoticed.

The original dresses designed by graphic-structural  Reverse Innovation for the gel line of personal lubricants  Ansell Limited  has just won three major awards: Good Design Award 2012 The Chicago Athenaeum Museum (category Graphics / Identity / Packaging)  Brand Identity Grand Prix 2012  TVN Media Group (category Pharmaceutical Packaging) and  Mediastars  Star Media Publisher (Series category Coordinate No Food and Special Star for Graphic and Structural Design).