Design

Packaging: Reverse Innovation wins three major awards with the innovative packaging designed for Ansell

Reverse packaging Ansell
Packaging: Reverse Innovation wins three major awards with the innovative packaging designed for Ansell it has been modified: 2013-01-10 di Benedetto Fiori

Un revolutionary packaging does not go unnoticed.

The original dresses designed by graphic-structural  Reverse Innovation for the gel line of personal lubricants  Ansell Limited  has just won three major awards: Good Design Award 2012 The Chicago Athenaeum Museum (category Graphics / Identity / Packaging)  Brand Identity Grand Prix 2012  TVN Media Group (category Pharmaceutical Packaging) and  Mediastars  Star Media Publisher (Series category Coordinate No Food and Special Star for Graphic and Structural Design).

Alice Tacconi and Mirco Onesti, partners  Reverse Innovation, Say that it is the first time that the study took part in these competitions and be rewarded represents a distinctive and rewarding for their work.

“We are very proud to have received these three significant awards for our team's design creativity. For an agency that carries innovation in its name, these are further incentives to continue to focus on the avant-garde combined with the highest quality of projects ".

packaging reverse 1Photo: Francesco Zanet

The work focused on winning  restyling-structural  for the global range of intimate lubricating gels under the Lifestyles, Manix and Unimil brands. The pack has been studied in detail to stand out, intrigue, convey reliability and let the imagination fly with an intrinsic and refined touch of sensuality. A design registration was requested for its new structure.

The combination of stable and sinuous shapes of the object creates an iconographic shape that reinforces the identity of the brand and  innovates the language of this product. The drawn jet mechanism  and following the best practices  it is easy to use and equipped with a locking system. The handle offers  comfort  and  suggestive ring  which characterizes the top is also a  playful and functional grip. The whole is  an absolute novelty  in a sector where catalog bottles prevail and so many producers differ only in graphic communication.

packaging reverse 2Photo: Francesco Zanet

The new graphic design, harmonious and consistent with the brand, allows the main information on the product to be immediately identifiable. Five intense colors that fade indicate the fragrances and allude to an escalation of pleasant sensations. At the point of sale, the elegant silhouette catches the eye, while the essential and effective style of visual communication inspires trust and reassurance. And when it moves into the cart, the new pack is discreet, not causing embarrassment to the consumer.

In summary,  an unprecedented, fresh and timeless image  which is confirmed as a signature identification of Ansell.

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