The design meets the Piedmont companies

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The design meets the Piedmont companies it has been modified: 2012-11-09 di Benedetto Fiori

Yesterday presented the winning projects of the competition "Typical Products Industrial Design Contest" promoted by Torino Lab factory design from the Industrial Union of Turin

The challenge was ambitious: to relate the Piedmont companies with designers from all over Italy - professionals and students - with the aim of enhancing the contribution that designers can give in the design of everyday objects, starting from semi-finished industrial origin.

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To achieve this goal turin Lab, The Turin factory design, in collaboration with 'Industrial Union of Turin, He has launched four months ago, the first edition of the competition "Typical Products Industrial design contest", in which the designers were asked to investigate the social and symbolic dimension of the kitchen by creating original, authentic objects inspired by the sphere of conviviality and tradition, starting from the semi-finished products made by three Piedmontese companies selected by the Industrial Union of Turin: FORNACE CARENA , specialized in the production of bricks; LIOTEX, which produces trimmings and ribbons in cotton and polyester and SMALBO which produces items for flue pipes in various materials.

The result was surprising: 83 designers responded to the call, including 61 professionals from all over Italy. A jury made up of industry experts decided a winner for each of the two competing categories (Professionals and Students) on the basis of different evaluation criteria: feasibility, appropriate and innovative use of materials, technologies and components, consistency with the philosophy and spirit proposed by the competition, intrinsic characteristics of the project as regards originality, performance, content and impact on the environment. 5 mentions were also awarded for the most interesting projects. The winners were awarded the remarkable sum of 3.000 euros for the Professional category and 1.000 for the Student category. The award ceremony took place this evening at the Turin Industrial Union.

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The first prize in the Professionals category went to Antonio Cos's TAVELLA project. It is a clay tray that can serve many purposes in the kitchen: empty pockets, centerpieces, spice racks or bread baskets. The project, according to the motivation of the award, fully interprets the spirit of the competition and its guidelines by correctly using the technologies of the Fornace Carena. The use of an existing external shape, with few modifications and with the innovative application of the cutting process, make it a highly feasible product. Born in Strasbourg 37 years ago, Cos lives and works in Milan. After working experiences at the Santachiara studio and the Fiorucci style office, in 2002 he exhibited at the Salone Satellite in Milan. Since 2009 he has signed Cosllection, the brand with which he is engaged in the self-production of products with an experimental connotation.

The first prize in the Student category went to Monica Oddone's QR Chef project which, with an innovative use of the standard production of Liotex company tapes, with the addition of simple successive stitching, proposes a practical rice dispenser and spaghetti holder. In the QR Chef The recovery of the art of embroidery allows you to reproduce the QR code which, via a smartphone APP, quickly brings you back to reading recipes. The technology applied to the decoration transforms a simple bag into a multipurpose object. Twenty-two years old from Ivrea (TO), Oddone is a student of the Degree Course in Industrial Design at the Faculty of Architecture of the Polytechnic of Turin. He is interested in graphics and illustration. In this context, he edited the poster for "La Piccola Scuola di Teatro" in Castellamonte and part of the illustrations for the 2009 publication of "A Fairy Tale for the Mountain - The Towers and Castles" of the Cultural Association 'L Péilacan of Pont Canavese.

But do not stop here innovative ideas result of the creativity of the designers, so that the jury decided to award Special mentions also to other projects. Three were assigned to the Professionals category: The Spaghetti holder / dosing device by the XNUMX-year-old Iranian Amir Alizade, in which the diameter of the holes in the brick produced by Fornace Carena become practical and effective spaghetti dosers; Colombo, the egg cup of the thirty-year-old from Turin Alessandro Damin, who adopts the technologies of the SMALBO company in a simple way to give shape to a minimal concept product: an egg cup in enamelled steel; Oretta by the thirty-seven-year-old Florentine Arianna Subri, in which, through an elegant use of the ribbons produced by the Liotex company wrapped in a radial pattern on a wall clock, the ribbon naturally marks the passage of the hours and transforms itself into a multifunctional surface on which to hang " emergency memo ”, typical of a family environment that has its core in the kitchen.

Instead, two mentions in the Student category: the Camino project by the XNUMX-year-old Milanese Jacopo Ferrari, an interesting and intelligent interpretation of the functions of the "stovepipe" produced by the SMALBO company for the use of steam cooking, and Shake your fruit by the twenty-four year old from Venaria (TO), Sharon Amoroso, a witty solution for washing small vegetables or fruits that through a sort of cocktail shaker can quickly find their way to the table and thanks to which the water can then be re-used to water the plants.

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