POP UP / Roberto Giacomucci to Paper Museum, fuorisalone 2012

POP UP / Roberto Giacomucci to Paper Museum, fuorisalone 2012 it has been modified: 2012-03-08 di Benedict Flowers

Roberto Giacomucci It is one of the designers selected and invited to participate in Paper Museums, The initiative promoted by Aliantedizioni and Superstudio Group, the results of which will be on display at the Fuorisalone 2012

"The pop up are signs of a creative freedom, supported by mathematical study of proportions, cuts and folds, whose real paper engineers are in love to make an artistic movement. Pop up stands open, browse, and expect a surprise 'evolution, an unexpected, change. Transferring the past into the present with a simple hand gesture. Look out for the new, without forgetting what it was. A sudden pop makes the paper or cardboard, folded on themselves, take an unexpected three-dimensionality in a playful way, creating a fantastic scene in relief. From normal pages that were, they are become briefcases, photo frames, and pen holder. Here, then, that a subjective aesthetics of paper sculpture, adding an objective function. "


At a time of economic difficulties for Italy and for its artistic heritage, Aliantedizioni and Superstudio Group promotes research and an exhibition dedicated to Italian museums. The spread of commercial spaces within the museum premises, is currently quite widespread and accepted as a necessary support to the financial income of the individual museums. Proved to be more difficult in the years the choice of products offered to visitors, next to books and catalogs, and that of their references to the works on display. Aliantedizioni and Superstudio Group, therefore, intended to build the conditions for a reflection on the subject and a research opportunity, in collaboration with the world of design, which can offer some alternative proposals to the leaders of museums and operators of commercial interior spaces. A search and an exhibition therefore, intending to be a small tribute to Italian art, its history and its precious "treasure chests".

Some of the most interesting Italian designers selected according to the sensitivity shown in their work also with regard to issues of a cultural nature, have been invited to reflect on what can be sold in the Italian and provide their own innovative proposal museum-store. Each designer was associated with one of the most impor tant national museums so that every project proposed is instantly adhering to the theme. The museums of the list was compiled in a way which takes account simultaneously of several significant factors: the prestige of the collections, adequate representation of the various artistic periods, the number of visitors per year and an equitable distribution throughout the country as much as possible.


The prototypes, specially made, will be the subject of an exhibition curated by Alessandro Loschiavo and will be on display within a minimal set-up also transported accounting and recyclable in order to enable information to be easy exposure shift more possible locations . The settings, the project will be edited by Makoto Kawamoto. The first exhibition will take place during the week of the Milan Design co-incidence of the Furniture Fair, from the 17 22 2012 April, inside the event temporär y Museum for New Design at Superstudio More (access from Via Tor tona, 27).

The exhibition will be accompanied by a new bilingual website,, Created for the occasion, which, in addition to illustrating all the prototypes presented in the exhibition and to cite all designers protagonists, will devote a page to each of the museums involved in the initiative so as to offer to an international audience, as the one that follows the week of Design in Milan, a wide panorama and varied dell'offer ta Italian museum. On the site of the exhibition will appear also the comments of some representatives of the world of contemporary design culture, so you can generate a debate on the network involving the general public through the facebook page associated with the exhibition.



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