Architecture, Design, Fashion, All in one brand: SefemDesign.
The concept of this new line of designer jewelry is a real mash up of these art forms, a fusion of apparently distant processes and mechanisms that meet in a jewel, expression of the creator: Paola Vanazzi.
An architect by training, he decided to merge his passion for architecture with the glittering world of jewelery, the final result is a product with clean, geometric lines that deviates from traditional jewelery and moves into a dreamlike but concrete dimension.
The jewelry SefemDesign born as real expression of the modern woman, elegant and confident, a woman who does not need to be flashy to get noticed.
The concept behind Sefem is just that, the beauty lies in simplicity, a simplicity designed, developed and especially never predictable.
The collections presented by designers are four: Circle Line, Sol LeWitt Line, Crossed Line and Impossible Shapes Line. A single common thread, that of geometry, a cleared-up geometry that loses its “boring and rigorous” meaning and enters the Olympus of fashion by right thanks to accessories capable of embellishing the look in an original and unique way.
Sefem was born recently and at the base of its name there are those places that, together with the architecture studies and the course at St. Martins in London, inspired Paola's creativity. In fact, in Lombard dialect the term Sefem means “What do we do? ”, And it is following the wake of this question that the designer has decided to follow her true passion,“ abandon ”the world of architecture and immerse herself in that of jewelry.
The materials used are steel and resins, plastic and crystals, apparently "poor" materials that do not marry with precious stones, common place of jewels, but which thanks to a particular processing acquire personality becoming a real own style emblem!