It 'was inaugurated today at the Milan Triennial exhibition of projects in competition for JTI Clean City Lab, the international contest sponsored by JTI -Japan Tobacco International, dedicated to the design and development of portable ashtray of the future, which was attended three schools of art and design of such prestigious Domus Academy (Milan), Central Saint Martins (London) and ECAL- Ecole Cantonale d'Art de Lausanne (Lausanne).
JTI Clean City Lab was founded with the aim of encouraging debate on the model of the City of the Future, a city that is open, respectful of diversity and different choices made by people. The teachers, students and experts in the design world have in fact been developing over 100 projects that combine creativity, aesthetics and the values of a JTI including, in particular, innovation and commitment.
I 28 projects (Finalists and winners) will be on display until April 17 La Triennale di Milano in the suggestive part designed by Martino Berghinz: fragments of colors and sounds, noises and images of shrapnel landed directly from an ideal futuristic city backdrop to two carousels that offer to our gaze the 28 small prototypes.
The ceremony award ceremony of JTI Clean City Lab - Chosen by a jury of PierCarlo Alessiani, Portia Bergamasco, Andrea Branzi, Arturo Bellavitis, Maria Luisa Galbiati, Francesco Morace, Cristina Morozzi and Patricia Urquiola - will take place Thursday April at 14 12.30 at the Agora Theatre in Triennale Design Museum.