On the occasion of HOMI, the fair dedicated to people and lifestyles, scheduled in Milan from 12 to 15 September 2015, Seletti presents the new exhibition solution SELETTIWORLD *.
For the first time Seletti collections are proposed together in a single module that stands out for innovation and irony. To be presented to the public is therefore the "exhibition concept" of the brand, a model designed for a new retail experience of the visionary world Seletti and which can take different configurations - size, layout, space and assortment - according to the needs of different stores.
A project that allows you to have a complete overview of all the collections of the brand - Art de la table, Object and Decoration and Lighting - ensuring the right location and the ideal space to enhance the essence.
Among the collections presented in the display solution SELETTIWORLD * to HOMI:
Aesthetic Daily | Design: Selab + Alessandro Zambelli
Line of tableware in porcelain and borosilicate glass whose shapes reflect those of disposable products normally made of plastic, paper, tin, tetrapak, wicker. The philosophy is to transform objects that are normally objects of common and poor material into objects of precious material. The line was launched in the 2006.
Hybrid | Design: Studio CTRLZAK
A table set reflecting on the Chinese and European historical production of Bone China and on the centuries of "intellectual fertilization" between Western and Eastern aesthetics. Produced in Tangshan, the "capital of Bone China", the decorations are divided in half, creating new hybrids that combine scenes and themes interpreted in the imaginary of their respective cultures. Developed by the English potter Thomas Frye in the late eighteenth century, Bone China is renowned for its white color, transparency and high strength.
Palace | Design: Alessandro Zambelli
Palace is a line composed of plates, glasses and containers - made of Dolomite ceramic and glass porcelain - which, once stacked, reproduce a set of historical buildings, symbol of the Italian Renaissance. The plates stacked on top of each other form the floors of a building, while the roof, if overturned, can be used as a container.
Memorabilia | Design: Selab + Alessandro Zambelli
Similar to a souvenir, Memorabilia is an object kept in memory: crown and skull, playing cards and bricks, robot and gun, airplanes and paper boats, train, spaceship and toy car, ducks and lucky horn, made of fine white porcelain or golden, reproduce the typical games of a childhood-adolescence lived in the eighties.
Concrete Collection | Design: Marcantonio Raimondi Malerba
Hyper-realistic reproductions of cement jars and accessories in the shape of a cylinder, bowler hat, shoes and a work bag from an artisan workshop. The cast was performed with the techniques of contemporary sculpture, with a process that allows the reading of every detail. "I thought that the more accessories would be realistic and the more it would give a sense of estrangement, as if they were enchanted objects", says the designer.
Bellavista | Design: Selab
Bellavista is a series of ten LED outdoor light bulbs, with cable available in white and black. The product can be combined with Cappello (Design: Selab) - pleated shade in silicone, available in white, black, blue and pink - and lampshades (Design Charlotte Juillard / FABRICA), metal frames that take inspiration from the structures of the classic lampshades reinterpreted in a modern way. Hat and Lampshades are both adaptable to all standard lampholders.
Neon Art | Design: Selab
Neon letters - available in all the letters of the alphabet, in the numbers and symbols #,!,?, @, &, ♡ - to be fixed to the wall that can be linked together to give origin to a word, a phrase, a poetry that are thus transformed into a living and eternal affirmation.
Monkey Lamp | Design: Marcantonio Raimondi Malerba
Marcantonio Raimondi Malerba's projects often draw inspiration from the relationship between man and nature, giving rise to simple and ironic results. Monkey Lamp reveals its sculptural abilities: the monkeys seem to sneak into our house and wander around looking for something as curious as crazed little creatures.
Line | Design: Selab + Alessandro Zambelli
Linea is a touch of light simple, yet elegant and of great effect: it is a lamp composed of a classic neon tube enriched by details in wood and leather that - with an electrical cable with switch and electrical socket - can be hung, fixed to wall or inserted into the wooden base.
Lighthink Boxes | Design: Selab + Badini Createam
Luminous boxes, wall or countertop, made of a natural wood structure and a prepex front panel decorated with interchangeable messages. Each of the three available formats - square, small rectangular and large rectangular - has three messages and a customizable panel. The messages are: for the square version, LOVE, CHANGE YOUR MIND, SOUL FOOD; for the large rectangular version, HAPPINEST, I HAVE A DREAM, LIGHT MY FIRE; for the small rectangular version, LIVE, PARADISE, SMILE.