Driade chooses the prestigious appointment of IMM Cologne to present its latest collections to the German public. DriadeLivingRoom is the theme chosen by the brand to narrate the Driade living world, the result of naturally different formal expressions united by a single choral vision.
"Driade is the sublimation of the spirit ItalianCreationGroup" - Says Stefano Core, CEO of Driade and the Group -"Italian art of living, which Driade embodies almost fifty years through an eclectic design, cheerful and cosmopolitan, is represented in a living room where perfect pieces from the iconic design reveal the pleasure of living."
Philippe Starck, Konstantin Grcic, Lievore Altherr Molina and Ludovica + Roberto Palomba the designers are called to interpret DriadeLivingRoom imagining an environment where they themselves would want to live.
Philippe Starck will be presented on sectional sofa Wow and Cinemascope chair. Konstantin Grcic Mingx, a large family of chairs, tables and stools, for indoor and outdoor, available in different variants and four color finishes. To these are added La Francesa, elegant upholstered armchair Lievore Altherr Molina, and Easel table by Ludovica + Roberto Palomba.
"One night I had a dream, or rather has surfaced a thing." "I remember the good old days when the sofas were comfortable when we shouted 'wow' jumping on them. I was nostalgic. But I thought maybe it was not a bad thing, and so I created Wow, the sofa that embraces you. " Philippe Starck
"If all the presidents and kings of the world had a wonderfully comfortable chair as Cinemascope, you can imagine how they could transform their ideas, their conversations and decisions? Cinemascope is the armchair that can save the world. " Philippe Starck
A glass top or in Canaletto walnut, suspended between two wooden structures; the result is a highly refined table, thanks to the elegance of the details and the lightness of the whole.
"The eclectic identity Driade, I always felt a tinge of French culture, as they have always been fascinated by the interiors of Parisian houses, for their knowing how to mix the furnishings, classic pieces, along with vintage pieces and contemporary objects." Alberto Lievore
From this imaginary it was born the inspiration for La Francesa, an elegant chair that fits easily into any environment.
The Mingx name is an explicit reference to the Ming Dynasty that has most influenced the development of Chinese culture so as to make China a hub for commerce in the East.
The sessions are inspired not by chance that the archetype of ancient Chinese chair, originally made of wood, and are declined in the chair, armchair and low armchair with leather seat made in the same tones of steel structures.
To enrich the variety of sessions are added stools offered in two versions, with and without backrest. The tables with walnut top and tubular steel structure are proposed in the cantilever and flush version, such as the writing desk and coffee table.
16 | January 22 2017 IMM COLOGNE - Hall 2.2 / 010 H