The event, organized by GIFASP in collaboration with Arclinea and the magazine Inside, will be held Monday June 22 2015 19 at Arclinea kitchens at the center of Corso Monforte 28 in Milan, on the occasion of Expo Milano 2015, in the format " design meets food - Conversations on creativity "promoted by the magazine Inside.
Will take place on June 22 2015 in Milan one Showcooking - Talk with a central 'Orange Experience' which has as its young performers Fabrizio Sansoni, chef and food designer Francesca and Meana, paper designer, who will talk about their point of view on the coherence between content , form, function and consumption. The culture of food within 'own' the main theme of Expo Milano 2015, will be examined by an unbreakable bond largemouth, capable of building an ever single domestic landscape, which the man and the food as nourishment, protagonists.
The food landscape has changed: "interior and exterior" are expressions of the same reality and the external part and its packaging are one with the content. At the center of the event to Arclinea kitchens Centre Corso Monforte in Milan 28 un'Orange Experience that is the orange, "an almost perfect object in which there is absolute coherence between form, function and consumption." So, starting from the concept of "Good Design" Munari will come to a liquid vision that brings attention to interior / exterior and on the packaging. It 'an event in which the hands become the central fact - during speaking both speakers work - almost a reconnect with the tradition and the depth of the sign, an event-origami constructed of ritual and in real time. The food landscape has changed: the modern era has created a series of 'stacking' and misunderstandings that have removed the food from her 'be' more true and deep. .
More and more food must employ their own systems of other environments, to meet the diverse cultures, spaciousness, user mode. You should know to integrate new functions, the challenges of technology. Each project must therefore respond to different criteria but also the needs of security, ethics and sustainability. Qquesta is the essence of the dialogue between Gifasp and Arclinea. For Arclinea, which in recent decades has changed, uniquely, the behavior and the rituals in the kitchen, the not expressed only through form and function design, but become able to turn spaces into places of experience, creativity, sharing . GIFASP its part, it is deployed on the core values of Expo 2015: for the Milan World Expo has planned a series of actions with the claim: "The protection and sustainability culture".
The talk of the protagonists of the June 22 2015
Fabrizio Sansoni, Milan, with a blood mix Neapolitan, Tuscan and Sardinian. After a long experience on the sets of commercials and became a passionate cook and traveler to family culture, it has established himself as food designer. Very young, she left for the United States, where he lives and works to 4 years and a half, and learn to cook professionally in San Francisco; parallel, it maintains a link with the kitchen as a laboratory, redesigning or studying specific menus. The last piece of the puzzle: follows in Puglia a small and valuable oil production.
Francesca Meana, Milan, likes to call designer paper because the paper can deal with packaging equipment and create stories; therefore he believes that it is the best support and material to tell a story not only by printing but also building it. In fact he studied interior design at the Politecnico di Milano, and marketing in a course at Bocconi. The packaging is part of his life: the family business, so she collaborates coordinated image, produces boxes of 135 years. Gifasp is part of the Executive Committee.
Association deployed on the core values of Expo 2015. The Italian Group of Folding Case and Box operates, since 1960 as specialized group within Assografici. GIFASP also closely follows the activities of Comieco (National Consortium for the recovery and recycling of cellulose-based packaging), influences the choices of ECMA (European Carton Makers Association), sharing the strategies and collaborates with Pro Carton view of paper and cardboard packaging image promotion. For the Milan World Expo has planned a series of actions with the claim: "The protection and sustainability culture".
The company was founded in Caldogno, Veneto, in 1925. The founder, Silvio Fortuna Senior, resumed the business started by his great grandfather in 1816: an artisan workshop specialized in woodworking, with a vocation for quality. In 1960 the company became "Arclinea Cucine Componibili", where Arc stands for Rational Modular Furniture. Arclinea leaves the artisan dimension, dedicating all its production energy to kitchen cabinets, taking on a precise positioning in the field and then becoming a prestigious brand, with specialist stores worldwide.
"Good design, food design", June 22 2015, 19 hours. Arclinea kitchens Centre, Corso Monforte, Milan 28
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