Salone del Mobile 2015

Two opposite worlds, rational and irrational, the Marcel Wanders concept for LG Hausys at Fuori Salone 2015

MW LG Stand Milan 1 social design magazine
Two opposite worlds, rational and irrational, the Marcel Wanders concept for LG Hausys at Fuori Salone 2015 it has been modified: 2015-03-14 di Benedict Flowers

The concept of 'two opposite worlds' adopted for the installation of LG Hausys, designed by Marcel Wanders on the occasion of fuorisalone 2015, Is not a simple spatial arrangement, but a real sensory experience.

In this space, where reason and emotion meet, HI-MACS becomes art.

Lasciatosi inspire innovation of the materials produced by LG Hausys, as well as their versatility and quality performance, Marcel Wanders is the story of the endless possibilities offered by the products, and does so through an amazing creation. The original project is focused on the contrast between the themes of the macrocosm, with un'ornamentale representation of the vastness of the universe at multiple levels, and that of the microcosm, with its systems and ordered patterns that can be found at the microscopic level.

It is from this conflict that arises the space, seen as a meeting point between rational and irrational, with a heart in HI-MACS, which transforms the material into emotion.

"We have designed a space imaginative and full of surprises," he says Marcel Wanders "Where visitors can linger, enjoy the atmosphere and discover the myriad possibilities offered by the range of materials LG Hausys. We have developed full potential, from floor to wall, from roofing coatings. The stage design was more fun when we developed all'infinitole possible uses of materials, until you get unexpected results and surprising. "

The installation experience two contrasting areas, the area rational and the emotional area. The area is a meeting space rational basically functional and clean, inviting the dynamic dialogue and exchanges of information and ideas. The floor and the walls are made of panels of metal whose geometric shapes highlight the precision in the forms and the amplitude of the space. At the center of the room stands a work of extraordinary artistic value, which bears the imprint of the pattern of Marcel Wanders: a massive medallion, slowly rotating, from which transpire all the beauty and versatility of the acrylic stone New Generation HI-MACS ®.

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Compared to this area rational and functional, the emotional area is more intimate, mysterious and poetic, almost painterly. The space is completely covered the pattern of Marcel Wanders 'Blooming Universe', and immerses the visitor in an oasis of calm and sensitivity. The pattern extends here to all the surrounding objects, not limited to only the medallion: from chairs to accessories and floor lamps.

In this environment imposing, monumental, contrasts with the glossy white HI-MACS® with, to suocentro, the surface of the medallion coated with a metallic layer. The visitor is led sit and admire the beauty of this wonderful sculpture in slow rotation, whose lighting makes it even more fascinating.

The technical and functional identity of HI-MACS assumes in this installation aspects almost poetic. In addition to the solid surface, to cover various furniture was used wallpaper LG Gracia, while the wall coverings have been used in an extraordinary laminate, usually used to enhance equipment and devices, but not structures.

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The creation of Marcel Wanders LG Hausys at Superstudio Piu, surprises and inspires, brings out the creative use of LG Hausys and at the same time creates a perfect balance between the practical sphere and tactile, and the intangible, in a game between the rational and the emotional world between practicality and magic. An experience not to be missed.

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