Brazil S / A its eighth edition and into the heart of Fuorisalone the truest identity of culture and Brazilian being, through exhibitions, events and workshops dedicated to creativity and production Made in Brazil.
Brazil S / A is scheduled for April 3 9 to 2017 in the spaces of the University of Milan, and Portico Portico Richini San Nazario, in the context of INTERNAL Material Immaterial.
"In these eight years, our commitment has always been to offer a vision on Brazil and artisanal culture that characterizes it, always devoted to beauty and purest expression of creativity - says the creator of the project Josè Roberto Moreira do Valley. Being present at the Fuorisalone is for us a unique opportunity to put the international spotlight, and to be able to introduce our creativity and our innovation capacity. We want to give a chance to live the experience of a real journey in our land, but remained in Milan. "
Brazil S / A is not just a collection of displays and exhibitions is a unique meeting when you can explore the creativity, innovation and dynamism that characterize the Brazilian creative soul but at the same time wants to generate new partnership opportunities between Italian and Brazilian companies. The right environment for relaxation and business meetings is offered by the Lounge, designed by Vivian Coser, available on the invitation, the press and industry professionals.
"The Brazilian design is now recognized as a perfect synthesis between the wealth of a country which has ancient traditions and the ability of the same to be able to look to the future with creativity and originality - continues Josè Roberto Moreira do Valle. So, we wanted to focus on the presentation of the product, as if the visitor could look out on the Brazilian world through an open window and explore the creations of designers and design studios that have stood for innovation, diversity of materials, flexibility processes and sustainability, ranging from furniture to lighting, to the ceramics ".
Among the exhibitions planned, we include:
They will be about 60 designers of "100% Brasil", among which emerging talents alongside names already known and honored with international awards.
Artistartesão, Leandro Garcia, Gustavo Martini, Ronald Sasson Studio, Sergio Matos, Saga and Noemi Ines Schertel and many others have a common research theme: sustainability, expressed through the use of wood from certified forests and recycled and local materials , used in an unusual way and creative.
Vivian Coser is present with an exhibition space dedicated to Sette7 project, for the first time in Brazil S / A, proposing objects created with noble materials and unconventional, through a harmonious combination of innovative technology and design.
Characterized by a cosmopolitan, minimalist and timeless lines, the collection has its main references in Asian design, Japanese and Italian.
The Court of Honor of the University of Milan will host the new Alê Jordao project: GUARD RAIL, an installation consisting of "furniture-sculptures" that take the form of benches, beds and chairs.
It is an interesting example of recycled art, which the artist donated to the city of Sao Paulo to transform a non-place of the Brazilian metropolis into a meeting place.
The objects were created by standard wire mesh used to organize traffic: their twisted forms have become inspired to create new pieces of street furniture.