design News

'ARC DE TRIOMPHE' by Matteo Thun for the flagship store Zara

'ARC DE TRIOMPHE' by Matteo Thun for the flagship Zara
'ARC DE TRIOMPHE' by Matteo Thun for the flagship store Zara it has been modified: 2017 June 03 di matteothunpartners

Starting from February, the elegant lobby of the flagship store in Corso Vittorio Emanuele ZARA welcomes its customers in a new scenario.

FLEXIBILITY'

Sustainability and eco-efficiency are common to the modern network of sales ZARA points and guiding principles of the projects signed by Matteo Thun. The installation for the entrance was conceived as a flexible and reusable structure over time, to fit - just like a stage - the various collections housed in the year.

HISTORICAL BUILDING

Prior to his current destination, the historic building of the years 4.000 square meters' 30 has hosted for many years a theater and then the great cinema Astra. The famous lobby entrance, characterized by a double wraparound staircase in marble and brass, ancient mosaics and golden dome with dramatic chandelier in Murano glass, were integrated into the design of ZARA flagship and today represent a picturesque setting for new art installations.

THEATRE

The installation designed by Matteo Thun fits perfectly into the historical and cultural context of the building and Milan; the theater is behind the concept. The dynamic structure modular, like a Triumph Arch, invites the customer to cross it to access the collections. The architect keeps alive a constant visual connection with the original layout of the rooms, while modernizing them, to offer the protagonists dresses a contemporary scene in which relives the whole atmosphere of the ancient spaces.

A STAGE FOR COLLECTIONS ZARA

As in a real theatrical staging, the Matteo Thun installation transforms the mannequins in actors and visitors in public. Starring on stage, the clothes of ZARA flagship.

'ARC DE TRIOMPHE' by Matteo Thun for the flagship Zara

'ARC DE TRIOMPHE' by Matteo Thun for the flagship Zara

TEAM: Matteo Thun, Elena Pelosi and Benedict Fasciana.

PHOTO CREDIT: for all images © Fabio Tempestini

www.matteothun.com

You Might Also Like

Reply