Noroo presents Mirage the color of mirages, the palette that marks the era of flexibility.
The project is curated by the Italian headquarters NOROO Milan Design Studio in collaboration with UAUproject.
Is called The Mirage, and it's the new color trend in design presented by Noroo Group, a leading Korean company in Asia in the production of colors, alla Milan Design Week until April 23 at the Torneria space in via Novi 5 in the Tortona area –
MIRAGE is one space with borders and labile light, an unusual place far from the areas inhabited by the conscience and tangent to the spaces frequented by the dream. The territory of MIRAGE it is a place of solitude, protection, reflection and amazement, healing where the vision is reflected and dematerialized by losing the horizon, only to find it again in the reflections and refractions of light.
Noroo which also has an office in Milan, every year, with its own color trend book Cover All, anticipates color trends in design, art, architecture and from this year also in the mobility sector.
In the wake of the success of the 2019 Milanese Fuorisalone, in which he had launched the color of the tides with the installation Tides, a fluid color that varied with the rhythms of nature, this year Noroo Milan Design Studio proposes Mirage an installation created in collaboration with UAUproject.
“It is an installation – explains the designer and architect Jihye Choi – based on the concept of Mirage like a momentary respite offered by the light. A mirage might seem like one of nature's artifices, but you can also think of it as nature's way of showing us hope in times that seem to be particularly challenging. From Flexibility, the key word of the Cover All 07 edition, we imagined the forest as a conceptual inspiration, representing the harmonious coexistence, the intelligence of the universe, and its mysterious symbolism. In the forest of Mirages unusual presences emerge from prisms of iridescent light, large colored chrysalis stretched upwards, like totems in fairy tales they are magical objects, bearers of mystery, hidden inside the forest, hidden objects far from the city where the worlds of the typical and the archetypal collide and collapse” he concludes Choi.