Idea! Zarvos Choque Cultural and Coletivo Rua / street art in the neighborhood Vila Madalena in São Paulo

Idea! Zarvos presents an innovative project, in collaboration with artists Coletivo Rua e Choque Cultural, To highlight the cultural richness of the Vila Madalena district, located in the western part of the city of São Paulo, offering visitors and residents a new form of artistic expression.

Coletivo Rua was chosen because it already operates in the neighborhood and because of its experience. The project was born from the idea of ​​using spaces in the urban landscape and transforming them into a temporary work of art.