Idea! Zarvos Choque Cultural and Coletivo Rua / street art in the neighborhood Vila Madalena in São Paulo

Idea! Zarvos presents an innovative project, in collaboration with artists Coletivo Rua e Choque Cultural, To highlight the cultural richness of the Vila Madalena district, located in the western part of the city of São Paulo, offering visitors and residents a new form of artistic expression.

Coletivo Rua was chosen because it already operates in the area and because of his experience. The project was born from the idea to use spaces in the urban landscape and make them into a work of art temporarily.