Encanto Public Relations provides the first hub dedicated to bloggers to produce and build relationships in a space where comfort and technology solutions are completely free.
According to the American research institute Jupiter Research, now for the 52% of readers, design blogs are decisive in the purchasing process, while the 56% believes that blogs dedicated to particular niches, for example interior design, written by experts of the sector, are primary sources for obtaining information on products. The study shows that blogs attract the reader to other blogs in the same sector, as if they were part of the same conversation. The trend of the increasing rise of design bloggers is also an Italian phenomenon.
This is why Encanto Public Relations will make the first available free of charge Blogger Design House which will be open to all Italian and foreign bloggers in Milan for the Design Week from 12 to 17 April 2016 in order to provide a space equipped with the latest technology.
"The Design Week, we know, is intense for bloggers. - explains Roberto Gazzini, owner of Encanto Public Relations - Time is never enough, the agenda thickens and often lacks a foothold on which to rely on these really intense days. This kind of need led us to realize the idea of opening our offices and sharing technology, structures and relationships. A starting point, a 'pit stop' or simply a place where you can rearrange ideas and materials. Basically, a hub available for anyone who needs it. "
Born from an idea of Encanto Public Relation, the Design Blogger House will be open, free of charge and by reservation, from 8.30 to 20.30, via Mauro Macchi 42 (Milan Central area / Caiazzo).
The availability is equal to 20 stations equipped with the most modern technologies: video conferencing in HD Vydio, free Wi-Fi, fixed PC workstation and fixed telephone line.
"What prompted us to think and implement this initiative - concludes Gazzini - starts from listening to our interlocutors. Encanto Public Relations has always considered bloggers as an important resource, and wanted to enhance them in their great communication work. The occasion seems appropriate to highlight this part of our mission and to support our synergies with the actors of communication to our best advantage ".