Encanto Public Relations provides the first hub dedicated to bloggers to produce and build relationships, in a space where comfort and technological solutions are completely free.
According to the American research institute Jupiter Research, now for 52% of readers, design blogs are decisive in the purchasing process, while 56% believe that blogs dedicated to particular niches, for example interior design, written by experts in the industry, are primary sources for obtaining product information. The study shows that blogs attract the reader to other blogs in the same industry as if they were part of the same conversation. The trend of the growing rise of design bloggers is also an Italian phenomenon.
For this Encanto Public Relations will make the first available free of charge Blogger Design House which will be open to all Italian and foreign bloggers in Milan for the Design Week from 12 to 17 April 2016 with the aim of providing a space equipped with the most modern technologies.
“Design week, we know, is intense for bloggers. - explains Roberto Gazzini, owner of Encanto Public Relations - Time is never enough, the agenda becomes thicker and often there is no support point to rely on in these really intense days. This type of need led us to realize the idea of opening our offices and sharing their technology, structures and relationships. A starting point, a 'pit stop' or simply a place where you can rearrange ideas and materials. Basically, a hub available for all those who need it. "
Born from an idea of Encanto Public Relation, the Design Blogger House will be open, free of charge and by reservation, from 8.30 to 20.30, in via Mauro Macchi 42 (Milano Centrale / Caiazzo area).
The availability is equal to 20 stations equipped with the most modern technologies: video conference in HD Vydio, free Wi Fi, fixed PC station and fixed telephone line.
“What prompted us to think and implement this initiative - concludes Gazzini - starts from listening to our interlocutors. Encanto Public Relations has always considered bloggers as an important resource, and wanted to enhance them in their great communication work. We think this is an adequate opportunity to highlight this part of our mission and to best support synergies with communication actors ".