Danese Milano
Danese Milano: design as a manifestation of culture and creativity
The design brand Danese Milano represents an important expression of Italian culture, a reality that has established itself as a point of reference in the international design scene, thanks to its ability to create functional and aesthetically appealing objects.
Founded in 1957 by Bruno Danese and Jacqueline Vodoz, Danese Milano has stood out from the outset for its innovative philosophy and its attention to the search for new technical and aesthetic solutions. This approach has allowed the brand to collaborate with some of the most important designers of the XNUMXth century, including Enzo Mari, Bruno Munari e Achille Castiglioni.
The company has always been focused on the importance of space and the centrality of the human being, which is reflected in the choice of authors it involves for its projects.
Collaborations
Over the years, Danese Milano has created a vast range of design objects, from the creation of archetypes for the home and office to the desire to design contemporary objects whose innovation is not diluted over the course of history. The company has worked with numerous world-renowned designers, including Bruno Munari, Enzo Mari, Angelo Mangiarotti, Achille Castiglioni, Matali Crasset, Elliot Erwitt, Marco Ferreri, James Irvine, Naoto Fukasawa, Martì Guixè, Jonathan Olivares, Paolo Rizzatto, Francisco Gomez Paz, Jean Nouvel and BIG.
The Danese Milano manifesto, which can be consulted on the company's official website, underlines the importance of design as a means of creating products capable of improving people's quality of life through innovation, functionality and beauty.
The philosophy of the brand
According to Danese Milano, design must be able to meet the needs of modern life, without sacrificing creativity and aesthetics. This means that each product must be able to satisfy a specific need, but also to communicate an idea, a concept or a vision of the world.
In the manifesto, Danese Milano also underlines the importance of collaboration between designers, producers and consumers, in order to create a constant and constructive dialogue that allows for continuous improvement of products and production processes.
The range of Danese Milano products is vast and includes furnishings, lighting and accessories for the home and office. Each product is characterized by careful attention to detail and great attention to functionality, which are combined with an elegant and contemporary design.
Danish Milan received numerous awards over the years, including the prestigious Compasso d'Oro, and has exhibited its products in various exhibitions and museums around the world.
Recent history
Over the decades, Danese Milano has absorbed the artistic gestures that had distinguished its beginnings, mixing and spreading them in the methods and challenges that have developed new products.
In 2017 and 2018, the artistic direction of the brand was entrusted to Ron Gilad, who reinterpreted the logo, dried out the general catalog and began to redesign collections of objects dedicated to the exaltation of minimal gestures, to the evocation of everyday practices where relationship between man, space and project was marked by poetry.
In 2019, with the artistic direction of Giulio Iacchetti, Danese Milano has continued its journey by addressing the different registers of design, from small series to the industrial dimension, without losing the creative thrust nor the versatility of applications in different contexts of use.
In general, the story of Danese Milano is a story of material culture, of suggested functions, of discreet pedagogies and of practical beauty, in which the legacy of the founders merges with the energy of a contemporary vision and with the poetic charge, the linguistic game and the refinement of the materials.
In conclusion, Danese Milano represents a virtuous example of how design can become an art and a culture, capable of expressing values and ideas through objects that improve daily life. Thanks to its long history of collaborations with the best designers in the world and its innovative philosophy, Danese Milano continues to be a point of reference for international design and an inspiration for anyone who wants to create beautiful and functional objects.
