One minute and seconds 43 masterful. In this small but intense space of time, the life of the legendary war photographer Robert Capa is narrated by his faithful squire: the photographic camera Leica III.
Powered by the award-winning production company in Brazil Sentimental Filme, The exciting movie Alma (in Italian, anima) - conceived by the F / Nazca Saatchi & Saatchi agency for the historic German camera brand - has won ten awards (including five golds and one silver at the Ibero-American Festival De La Publicidad, two golds at the Clio Awards , one at the One Show and one at the Wave Festival) and this June aspires to the coveted Cannes Lions in France and D&AD in the UK. Leica's first campaign in Brazil, the film is a launch action of its only concept store in the country, more precisely in São Paulo, and also features the new digital camera M Monochrom which produces photos in black and white, such as those taken by Capa.