Andrea Guerra, Chief Executive Officer of Luxottica, the 21 March is the host of the first date of Talking IED, the public conferences organized by the Institute that invite creatives, designers, professionals to give their contribution on creativity.
War, from 2004, guides the leading company in the design, manufacture, distribution and sale of glasses of high-end, luxury and sports.
In the opening 2013 edition of Talking IED, War will provide an extraordinary opportunity to see the design from an opposite point of view to that of creative, revealing how much they weigh ideas, creativity, technological innovation and formal, in determining the success or failure of a product.