HEINEKEN announces an important partnership with the renowned and award-winning designers Marc Newson founded with the aim of completely revolutionize the experience of beer consumption at home. The result of the partnership will have its premiere in October in the two capitals of design excellence, Milan and Paris, after months of work that saw the team Innovation and Design of HEINEKEN work closely with Marc Newson, one of 100 most influential people in the world according to the magazine of The Times.
YOUR HEINEKEN, the e-commerce that makes it possible to personalize your Heineken bottle and receive it directly at home.
It is born Your Heineken, An interactive space for the lovers of the world's most international premium beer, an e-commerce where anyone can make - according to their own style - a bottle of Heineken, And then order a pack of 6 personalized bottles, and sharing the results on social networks.
Heineken "The Club", Night Club Concept
“The Club”, Heineken's pop-up venue at Fuorisalone is finally open. The Club is the end result of Heineken Open Design Explorations the international competition which involved the best emerging designers in the design of a concept of modern and futuristic nightclub.
Heineken presents "The Club" at the Fuori Salone 2012
During the Fuori Salone 2012, Heineken presents "TheClub"The concept of the future night club (Zona Tortona). Origami will be the theme of the project implemented by the best emerging designers in the world under the leadership of Luc Schurgers and FabioRotella.
HEINEKEN OPEN DESIGN EXPLORATIONS
Heineken has opened the registration for the project a few days ago "Open Design Exploration", An international initiative that invites Emerging designers of New York, Sao Paulo, Tokyo and Milan to attend a creative project for the design and implementation of a modern and futuristic concept club, Which will be revealed at the Salone del Mobile in Milan 2012.