Eastcoast, the young Italian brand of ready-made bracelets, will debut in Milan on the occasion of the Milanese design week 2015.
Eastcoast launches bracelet made with laces and buttons: the readymade becomes glamorous
Italian creativity can also be found in the most common objects of use, such as shoe laces or buttons, especially if produced entirely in Italy and decontextualized from their primary function to become an object of desire.