Los Angeles, 20 November. Alcantara animated the eve of Los Angeles Auto Show with an event that highlighted his innate transversality.
After a long process of study and experimentation, the 12 November was inaugurated the third edition of the collaboration Alcantara-MAXXIBegan in 2011 to explore new creative expressions contemporary. PLAYFUL INTER-ACTION, the MAXXI from November 12 2013 until January 5 2014, Addresses an aspect known and yet so far never fully explored: the multisensory of Alcantara.
The third exhibition, fruit of the collaboration between MAXXI and Alcantara started in 2011, deals with a well-known and yet never fully explored aspect: the sensory material. PLAYFUL INTER-ACTION, the MAXXI 12 from November to January 5 2014 its main purpose is to make the values of a covering material that is part of our daily life “physically” understandable.
"A tube of toothpaste folded on itself like a tuba and fixed at both ends", is how its creator, the French designer, defined it Michel Ducaroy in 1973. A sofa designed "to last longer in fashion", the result of the reflections of its inventor on the possible use of new materials such as expanded era el 'polyester wadding.