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Ghigos Ideas presents: Walking design, design march on the occasion of the Milan Design Week 2014

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Ghigos Ideas presents: Walking design, design march on the occasion of the Milan Design Week 2014 it has been modified: 2022-06-03 di Social Design Magazine

On the occasion of the Living 2014 Liss offers a "gear design"Symbolic significance:

the gear becomes opportunity to claim a past production and design of which the city is still strongly imbued, but also to tell some transformations already underway that will progressively transform the aesthetics and perception.

La marchWho wants involve all parties related to the world of planning brianzola (architects, designers, artisans, students and traders connected to the design system, but also simple passionate citizens), will come to life as a collective manifestation; it will be a path with joyful and proactive tones that will touch the symbolic places of Milan and will end with a design performance whose results will be given to the city.

The march will be configured as "an installation in motion", A cloud colored able to catch the attention of passers-by and, simultaneously, of to indicate through the color code the project that will involve the entire Lissone urban fabric in 2014.

"Marchers"Will also be made recognizable thanks to the use of same "dress designer", a dress designed for the occasion which becomes physical habitus but above all mental, an aesthetic representation of that extraordinary vocation of "know how" typical of the territory of the Brianza.

A compendium of the event, The protagonists will carry a sequence of "tales of design”Which will finally be set up in the city, to build a new history of design through dialogues and stories.

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