On June 20, the ADI Design Museum in Milan will be the stage for the award ceremony of the winners of the ADI 2024 Compasso d'Oro, on the seventieth anniversary of this prestigious recognition.
The event, which celebrates the exceptional nature of Italian design, will also include the award ceremony of the winners of the Compasso d'Oro for lifetime achievement and the products to which the jury awarded the Honorable Mention.
A dedicated exhibition will present a selection of the products participating in the 2024 edition, offering visitors a journey through the innovation and creativity of contemporary design. This exhibition will be open to visitors until September 15th, allowing anyone to immerse themselves in the best of Italian design.
As per tradition, the awards ceremony will be broadcast live, guaranteeing a global audience through ADI's Facebook, LinkedIn and YouTube pages. This event is not only a celebration of design, but also an opportunity to reflect on the evolution of the quality and cultural value of Italian design.
This year's edition aims, as always, to enhance the idea of quality of the projects that has always distinguished the major prize in Italian design. In seventy years of history, just over 370 awards have been awarded, a number that underlines the selectivity and excellence that distinguish the Compasso d'Oro. “A story that starts from afar but which, in a sort of long present, has maintained coherence and the ability to develop proactive relationships to build an idea of civil community”, underlines the president of ADI Luciano Galimberti.
This year's winners will have the honor of seeing their works become part of the ADI Compasso d'Oro Collection, a permanent collection exhibited at the ADI Design Museum. “The heritage of objects and documents that the museum preserves”, explains Umberto Cabini, president of the ADI Foundation, “it has a characteristic that other museums do not have: it is not simply a collection of industrial products, but it is the indelible trace of the metamorphoses of quality, from the 1950s to today”. This collection not only celebrates design as art, but testifies to social and cultural transformations through everyday objects.
Over time, the Compasso d'Oro has taken on an institutional value, positioning itself as a cultural reference at an international level. Galimberti concludes: “Our best design in the world is a candidate for a role of cultural rather than aesthetic reference, affirming the idea that Italian design is not an activity limited to the definition of shapes, but above all dedicated to building profound relationships”.
This annual event is not just a celebration of the winners, but an ongoing reflection on the direction and impact of Italian design. The quality of the awarded projects reflects the evolution of culture and society, maintaining a coherence that has made the Compasso d'Oro a beacon of excellence. The live streaming broadcast and museum display offers a unique opportunity to connect with this heritage, remembering that design is not just aesthetics, but a powerful cultural and social force.
In this context, the Compasso d'Oro continues to be not only an award, but a symbol of design's ability to build a shared vision of the future, rooted in a rich history of innovation and quality. This year's celebration promises to be an unforgettable event, honoring the past while looking with hope to the future of Italian design.
