Potocco presents a preview of the Shape coffee table collection designed by STORAGEMILANO on the occasion of the 2023 edition of the Salone del Mobile. The coffee table collection is characterized by a square-shaped glass top that reveals the play of geometries of the solid wood base. The structure is made up of diamond-cut rectangles that meet to form a helix, fixed by metal joints in burnished brass that further embellish the design. The Shape coffee tables can be used both in pairs and individually, to become protagonists of contemporary living spaces and complement the company's wide collection of indoor and outdoor proposals.
Potocco is a company specialized in the production of indoor and outdoor furniture for the home and contract, with a history of centenary manufacturing expertise and a constant presence at the Milan design fair, of which it was one of the founding members in 1961. The philosophy of living proposed by Potocco invites lightness and the rediscovery of a slowed down, intimate and personal temporal dimension.
The new collections presented at the Salone del Mobile 2023 embody some of the values dearest to the company, such as the historic artisan culture, collaboration with designers and the invitation to create emotional bonds with the places and objects that surround us. The STORAGEMILANO collection for Potocco represents a perfect example of these values: the Shape coffee tables combine the craftsmanship in woodworking, typical of the Italian tradition, with soft and contemporary shapes, giving life to a product with sophisticated and elegant lines.
The collaboration with STORAGEMILANO, an architecture and design studio founded in Milan in 2002 by Barbara Ghidoni, Marco Donati and Michele Pasini, confirms Potocco's attention to the creative talent of Italian designers. The contamination of shapes and materials is the fundamental key to understanding this piece and also a characteristic of the studio's way of designing. The attention to detail and the search for a design hidden behind the object confirm the company's desire to focus on sustainable processes and silent luxury.
In summary, the presentation of the Shape coffee table collection by Potocco in preview at the Salone del Mobile 2023 confirms the company's prominent position in the panorama of Italian design and its commitment to the production of high quality furnishings, capable of combining tradition and innovation. The collaboration with STORAGEMILANO represents a further step towards the enhancement of the creative talent of Italian designers and the search for products capable of arousing emotions and creating emotional bonds with domestic spaces.
