LAKE, a leading company in the design and furniture sector, announces the appointment of Gilberto Negrini to new Chief Executive Officer (CEO) and Daniele Lago a President.
Extensive experience in the design sector and a deep knowledge of its dynamics distinguish the career of Gilberto Negrini, started in 2002 in luceplan and continued on Foscarini e Cassina. Subsequently she worked for over ten years in Cartel, until he became CEO, the same position he held from 2019 onwards B&B Italia Group SpA. As the new CEO of LAGO Spa Negrini will lead the company in its next challenges, which will see it particularly committed to strengthening itself on foreign markets.
“I am happy to undertake a new professional experience in an innovative and dynamic reality like LAGO - he has declared Gilberto Negrini - and to have the opportunity to contribute to starting a path of further growth. It is a company with a well-defined and recognized identity, which today has important challenges ahead of it, first of all the development of new markets, particularly abroad. My commitment will be to start working immediately with the whole team in order to achieve the objectives we have set ourselves together."
Daniele Lago he therefore goes on to fill the position of President, as well as maintaining the role of Head of Design of the company: a new structure that will see it preside even more actively over the issues of vision and innovation. A new chapter begins for him, after twenty years at the helm of LAGO, during which his intuitions and his vision of design have shaped its characteristic DNA timeless, capable of aligning people, nature and technology and leading the company to become one of the most important companies in the design and furniture sector.
“We have always imagined LAGO as a train with multiple engines – said Daniele Lago - and it is precisely with this in mind that we chose Gilberto, who accepted the challenge of making LAGO an even stronger brand in international markets. We are confident that this decision will give us greater impetus to significantly increase our presence on foreign markets, while simultaneously improving our overall performance. Gilberto will hold the role of CEO and our team will do everything to ensure that his inclusion becomes added value for everyone. My new role will be that of President and that of the family within the company will not change in the future: we will continue to put in all the passion and love necessary to achieve important objectives and make LAGO an even stronger team."
