A green brushstroke in the colorful scenery of Milan Fashion Week that took place from 19 to 25 February.
The carioca company All Branding has brought the Brazilian brands Kroché, Chemiserie, Annaka and Gaitee to the fashion capital for a series of private meetings, as well as photo shoots in fascinating locations such as the Villa Reale in nearby Monza. An aperitif in petit comité at the elegant Milanese hotel Principe di Savoia also celebrated the presence of the four brands in Italian lands.
The Made in Brazil collective - two clothing brands; one of accessories and one of jewelry - it expresses itself through a contemporary style with solid foundations in handcraft production. They are “glocal” brands as they combine an international aesthetic sense with the enhancement of the cultural heritage, raw materials and local labor.
One hundred and three are the years of the muse of the accessories brand Kroché. The very active and centennial Mrs. Domingas Abadia is the great "ïnfluencer" as well as the grandmother of the designer Ligia Frick, founder of the Brazilian brand that offers job opportunities to elderly women and that has modernized crochet ("crochê", in Portuguese ).
It all started from Ligia's love for fashion and manual skills, from the desire to create a business and from an important memory: the difficulties her grandmother had many years ago, already no longer young, to relocate to the job market . So the designer decides to create the social project "Tecendo um novo caminho / Weaving a new road", in the hinterland of São Paulo, to create crochet bags and sandals in a contemporary way and enhance the inclusion of ladies in the production activity .
"The project started in October 2017 - tells Ligia -. The artisans began to come together in groups, in their homes, to crochet and give new meaning to their lives. Today the initiative has developed further and also embraces women of other ages. For both producers and buyers, this is a new approach in the world of "fashion": more conscious, affectionate and with true value. Between yarns and needles, our “crocheteiras” give life to beautiful pieces in the midst of lots of laughter, advice, dialogue. Because here it is affection, it is love at every point "he adds.
Bags, accessories and shoes, with a strong and modern character, are made with great attention to sustainability. “We use raw materials that do not harm the environment and that offer an excellent finish to our bags and accessories. Waste is almost non-existent, because everything here is reused from leftover twine fabric scraps ", explains Ligia.
The result? An authentic, conscious and quality fashion. And also a nice tribute to grandmother Domingas.
The name reveals the main mission of this brand, but not everything. Chemiserie is much more. The atelier created by the designer Simone Bastos is, by its nature, specialized in refined shirts, but - since the opening in 2008 and thanks to the success achieved - in a few years it has expanded into the design and production of all the pieces for the 'women's wardrobe. The brand offers atemporal clothing that escapes modisms and is produced in its own workshop, with extreme attention to detail. For day and evening, work or events, even for the beach, Chemiserie creations are versatile and elegant.
"I graduated in Economics, but I've always been in love with fashion. After living in several countries and returning to Rio, the city where I grew up, I decided to invest in an activity that represented me at 100%, creating tailored pieces and having contact with people ", remember Simone.
Exuberant. On the impact. Signature. These adjectives define the design of Annaka, jewelery brand and maxi luxury bijoux designed by Anna Karina Lins. Rings, earrings, bracelets and necklaces are characterized by sinuous shapes, organic lines and floral motifs, and are made of 18 carat gold-plated metal, black rhodium or silver. Hand-worked acrylic, rough or natural stones handled in a special way give color and enrich the creations with details.
The designer is present throughout the creative process: from the research to the concept, passing from the sketches and material choices, to the actual process of manual execution of the pieces. Anna is a pioneer in the technique of modeling acrylic by hand, which makes every creation unique, but also uses in her collections the traditional methods of jewelery and foundry.
Anna Karina Lins' career as a designer began in Paris - where she graduated in Visual Merchandising in 1995 and worked in the Karl Lagerfeld store on Rue Saint Honoré. In the French capital, his passion for the luxury market has intensified, where maximum attention to detail and finish is the common thread. Anna also lived in Lisbon and returned to Brazil in 2005 she specialized in the field of jewelry, to found the Annaka brand in 2008.
His name is inspired by the French word "gaité", which means happiness, joy. These are the concepts that guide the Gaitee collections. The brand was created by Joanna Pascowitch, who studied Fashion at the Istituto Marangoni in Milan and Pattern Design at Central Saint Martins, in London, and has an important experience working for department stores.
Gaitee offers a feminine fashion with a timeless taste, enhanced by innovative cuts and transparencies. The creations in natural fabrics such as linen, cotton and silk offer different possibilities of combinations, they are wide and fluid, with a touch of class, leveza and uniqueness.